Tag: Media & Entertainment

Manila, Philippines – National media conglomerate ABS-CBN has signed a deal with US-based global media conglomerate Warner Bros. Discovery to bring ABS-CBN’s lifestyle programs to a much wider audience in Asia.

Three of the highlighted programs include ‘Beached’. a travel show hosted by Marc Nelson and Maggie Wilson–which will air on Discovery Asia, as well as ‘The Crawl’ by Piolo Pascual and ‘Foodprints’ by Sandy Daza, which will air on the Asian Food Network.

Aside from linear broadcast, the three shows will also be available on the streaming platform Discovery+ on iOS and Android devices.

Locally, these programs can be watched on the Metro Channel, Cignal, and GSAT.

The international partnership just comes months after ABS-CBN terminated its previously-agreed partnership with local media network TV5, over concerns of local regulations and scrutiny brought by the suspension of its media franchise on free television.

Despite that, ABS-CBN has been expanding locally and internationally, most recently with its opening of a Los Angeles office, as well as partnering with fellow media giant GMA Network and Hong Kong-based telco SmarTone.

Manila, Philippines – Digital lifestyle network Summit Media has teamed up with content creator revenue accelerator Bent Pixels Asia (BPA) to expand the media group’s YouTube ad solutions, which includes monetising its pre-roll ad inventory for the YouTube channels of its online magazines.

This comes after Summit Media is currently foraying into growing its YouTube channels as their new digital direction.

Through this strategic partnership, BPA and Summit Media will offer advertisers ‘Reserved Media’ – an ad solution that allows advertisers to target Summit Media’s YouTube channels, and enables brands to exclusively run their pre-roll video ads for full share of voice roadblock for a given period of time, effectively owning Summit Media’s sought-after, quality audience and ad inventory on the platform.

Some of Summit Media’s YouTube channels including Esquire Philippines, Top Gear Philippines, Cosmo.ph, PEP.ph, Yummy, Preview, SPIN.ph and Spot.ph among others will be onboarded onto BPA’s network of premium YouTube creators. 

BPA is part of Hepmil Media Group, a leading technology-driven media network that owns PGAG, a local leading comedy content platform.

Lisa Gokongwei-Cheng, Summit Media President, said, “Summit Media is very excited to be a partner of Bent Pixels Asia to sell our YouTube inventory directly to advertisers. Both groups have always stood for innovation in a rapidly changing industry, and we look forward to helping our clients reach their goals together.”

Meanwhile, Erwin Razon, general manager of BPA, commented, “We are excited to offer brands the opportunity to reach the quality and premium audiences of Summit Media on YouTube through our Reserved Media Solutions. With the content expertise of both BPA and Summit combined, we will continue to grow the network’s reach on the platform to cater to larger audiences that will be valuable for brands to target with premium media buying opportunities.”

BPA will also provide YouTube channel development programs to Summit Media, including workshops, best practices, and tools to help them sustainably grow the reach and subscriber base of its brands’ channels and produce quality content to engage their audiences.

Singapore – Revenue and customer-lifecycle management solutions provider Evergent has announced that it is supporting the initiative of Amazon Web Services (AWS) for Media & Entertainment to enhance deployment of agile monetization solutions for its content providers.

Agile monetization is a vital tool for content and service providers seeking to accelerate performance in today’s saturated video marketplace. Evergent’s CCB 3.0 platform is designed to support agile monetization for video providers through a suite of offer management tools, allowing users to deploy, test, and evaluate different monetization strategies. 

CCB 3.0 from Evergent is a user-centric customer relationship and monetization management platform designed to enable content providers to streamline their business processes and optimize revenue outcomes. The flagship platform allows users to select different revenue options from an easy-to-use drop-down menu, dramatically simplifying the process of choosing and testing different monetization strategies. 

Through the support, Evergent will leverage AWS capabilities and services to improve customer management and monetization solutions on behalf of its Media & Entertainment customers around the globe.

“Our mission at Evergent is to enable our customers to more effectively manage their relationships and improve their monetization processes through a pre-integrated platform tailored to each customer’s business needs,” said Vijay Sajja, founder and CEO at Evergent.

AWS for Media & Entertainment is an initiative featuring new and existing services and solutions from AWS and AWS Partners, built specifically for content creators, rights holders, producers, broadcasters, and distributors. It also simplifies the process of building, deploying, and reinventing mission-critical industry workloads by aligning AWS and AWS Partner capabilities against five solution areas: content production; direct-to-consumer and over-the-top (OTT) streaming; broadcast; media supply chain & archive; and data science & analytics.

“Our collaboration with AWS aligns perfectly with this mission by connecting our customers not only with Evergent’s agile monetization solutions, but with the full portfolio of products and solutions available through the AWS for Media & Entertainment initiative. For media companies focused on launching and rapidly growing direct-to-consumer (D2C) services, time to market is critical. Working with AWS helps us enable flexible and agile monetization in weeks, not months,” Sajja added.