Sydney, Australia – National insurer AAMI has launched a nationwide road safety initiative that steers safe driving into a competition, giving Australians the chance to test their skills and claim the title of one of the nation’s safest drivers.
Created in partnership with Leo Australia, The AAMI Driving Test (ADT) is designed to celebrate and encourage good driving, with thousands of dollars in prizes and bragging rights up for grabs.
Rather than focusing only on penalties for dangerous behaviour, ADT rewards positive habits.
Using telematics data from the AAMI app, drivers are scored across five key risk behaviours: speeding, cornering, hard braking, acceleration, and phone use.
Insights help participants understand where they can improve, while live leaderboards stir friendly rivalry between mates, states, and fan groups across Australia.
“Dangerous driving, and in particular distracted driving, is an increasing problem on our roads which requires urgent attention. New AAMI research shows Australian drivers tend to believe they are safer behind the wheel when compared to other drivers,” said Mim Haysom, Suncorp executive general manager for brand and customer experience.
“ADT puts that to the test and empowers all drivers with the knowledge and customised feedback to assess and improve their own behaviours while driving, with the aim of helping them avoid an accident from happening in the first place,” added Haysom.
“Only in Australia could you turn a serious topic like road safety into a competition. That’s the beauty of this idea–it takes something fundamentally serious and gives it the energy of a national sport,” said Tim Woolford, executive creative director at Leo Australia.
The campaign, launched during the AFL Grand Final, spans film, outdoor, digital, radio, PR and influencer activity, ensuring drivers across the country are inspired to compete while learning how to stay safe.
“We’re incredibly grateful to partner with AAMI to build on their decades-long commitment to creating safer roads. I am not available to comment on what my current drivers score reads, but rest assured I will try and improve it,” affirmed Woolford.
The competition runs until February 9, 2026, with monthly prize draws to keep the challenge alive.
