Tag: Road safety
Thailand – Honda, in partnership with Dentsu Thailand, has launched a new campaign aimed at improving motorcycle passenger safety through the introduction of ‘Inner Cap’ liners designed to address helmet hygiene concerns and encourage helmet use among passengers. The campaign introduces the Honda Inner...
![[Campaign] Thanachart Insurance x YDM Thailand](https://marketech-apac.com/wp-content/uploads/2026/05/Campaign-Thanachart-Insurance-x-YDM-Thailand.jpg)
Bangkok, Thailand – Thanachart Insurance has launched a road safety campaign in Roi-Et Province that turns the reverse side of traffic signs into warnings aimed specifically at wrong-way motorcycle riders, one of the country’s deadliest traffic behaviours. Created with YDM Thailand and backed by the...
The organisation said the process reflected the strength of Victoria’s creative services sector.
Sydney, Australia – National insurer AAMI has launched a nationwide road safety initiative that steers safe driving into a competition, giving Australians the chance to test their skills and claim the title of one of the nation’s safest drivers. Created in partnership with Leo Australia, The AAMI...
Thailand – Toyota Motor Thailand has partnered with Dentsu Thailand for its 2025 road safety campaign, transforming parts of Bangkok into immersive “Checkpoints of Loss” that highlight the emotional consequences of speeding-related accidents. Carrying the message “The Faster You Go, The Faster You Lose”,...
Through this initiative, almost every rider receives a helmet when they purchase a motorbike. In collaboration with 32 motorcycle shops, a social experiment was carried out to observe the reaction of new motorcyclists who received a "helmet" to which a sticker was attached.
AIP Foundation, a nonprofit organisation, has launched a youth-focused campaign in Vietnam called HeadsUp! to stress the importance of wearing helmets.
![[Tech] Globe Business x Gemini](https://marketech-apac.com/wp-content/uploads/2026/06/Tech-Globe-Business-x-Gemini.jpg)