Bangkok, Thailand – Trip.com Group has launched its new Asia Live Streaming Centre at its Bangkok office, set to deliver daily content that highlights Thailand’s tourism offerings.
Attended by representatives from the Tourism Authority of Thailand and business partners, the launch represents a major expansion of the Group’s content marketing strategies. It aims to deliver top travel inspiration and deals to adventurers via livestreaming, transforming how partners and consumers connect to elevate the tourism industry.
The Asia Live Streaming Centre will function as the Group’s regional hub, initially broadcasting daily content in Thai on Trip.com Thailand’s social media channels, with plans to expand to English content for international audiences in subsequent phases.
Additionally, Trip.com intends to collaborate with hotels, local attractions, and businesses across Thailand to highlight a variety of travel products and deals. The livestream will spotlight premium offerings, including those featured on Trip.Best, a curated ranking list on Trip.com that helps global travellers choose the top experiences at each destination.
The livestreaming content is also set to boost exposure and create new sales channels for the Group’s business partners, complementing existing initiatives like mega sales, influencer collaborations, and food tourism campaigns as part of a comprehensive marketing strategy.
Bo Sun, chief marketing officer at Trip.com Group, said, “We are pleased to have the Tourism Authority of Thailand and business partners witness this milestone with us today, as we collaborate closely to showcase and offer the best travel experiences for our users. The new livestreaming centre aims to capitalise on Thailand’s active social media user base and status as a top travel destination in the region. The move has the potential to elevate travel in the Asia region to new heights, as we leverage the power of livestreaming to engage with passionate travellers.”
Trip.com’s strategic launch of its new livestreaming hub in Thailand capitalises on the country’s advanced livestreaming ecosystem and diverse travel offerings. The Group plans to expand this content to Trip.com sites across Southeast Asia, with a rollout scheduled for Q1 2025. The long-term goal is to extend this livestreaming initiative to additional markets where it is gaining momentum.
