Singapore – Global travel services provider Trip.com Group has signed two strategic memorandum of understanding (MoUs) with leading hospitality brands in Southeast Asia, namely Megaworld Hotels & Resorts in the Philippines and Vinpearl in Vietnam, reinforcing its commitment to the region.
These strategic partnerships with Megaworld and Vinpearl are driven forward by Trip.com Group’s ‘Local Focus, Global Vision’ ethos, aimed at enhancing the travel experience for inbound and domestic travellers.
Through these partnerships, MHR and Vinpearl will receive comprehensive marketing support from Trip.com Group through targeted campaigns, new hotel showcases, and enhanced product content. This also includes exclusive package rates & member rates, prioritised access on Trip.com’s platforms, and offering customers competitive rates and exclusive deals, particularly targeting higher-tier members.
By fostering this collaboration, Trip.com Group ensures optimised exposure, making it easier for travellers to discover and book their stays, thereby boosting the appeal of these top-tier accommodations.
Furthermore, Trip.com Group equips hotel partners with tools and data insights to adjust dimensions in real time, ensuring competitive rates that attract bookings. The programme also includes features to help hotels improve their search result rankings based on price competitiveness, customer reviews, and booking conversion rates.
Talking about the partnerships, Boon Sian Chai, managing director and vice president of international markets at Trip.com Group, said, “We have collaborated on several programmes with Vinpearl in recent years, and this MOU is a natural extension of our excellent relationship. We are equally excited to embark on a new journey with MHR. Going forward, we will further enhance the travel experiences for our customers globally while also showcasing the beauty of the destinations in Southeast Asia and their offerings, including accommodation.”
Meanwhile, Loleth So, group commercial director, Megaworld Hotels & Resorts, commented, “We are excited to embark on this collaboration with Trip.com Group, a global leader in online travel. This alliance will amplify our reach in the global market and attract more international travellers to our properties. We look forward to working together to deliver an authentic Filipino experience for all our guests through the Sampaguita, our signature brand of service.”
Hana Ngo, deputy CEO, Vinpearl Group, also added, “Our partnership with Trip.com Group over the years has been extremely successful, and we are thrilled to bring our cooperation to the next level. Together, we will elevate Vinpearl’s presence in the global market, delivering unparalleled value and unforgettable experiences to our guests.”
