Singapore – Bridgestone Asia Pacific, India, China (BSAPIC), a group company of Bridgestone Corporation, and racing sim series Forza Motorsport are partnering to launch the first-ever “Bridgestone Rivals: Race to the Top” virtual gaming competition.
Through this partnership, Bridgestone will be the first tyre manufacturer to partner with Forza Motorsport, one of the top simulation racing video games globally, in this latest instalment of the game, featuring participants racing the Lamborghini Huracán STO on the Hakone Grand Prix within the game.
From 20 June 2024 to 10 July, eligible racers can compete in the “Bridgestone Rivals: Race to the Top” event to unlock an exclusive in-game Bridgestone Racing Suit and set their fastest time to stand a chance to win attractive prizes worth up to USD$1,000. Within the game, racers will be taking on the virtual Hakone Grand Prix, a motorsports mecca built to host every level of racing with a spectacular view of Mount Fuji.
Surrounded by the sublime beauty of the Japanese countryside on the shores of Lake Ashi, the circuit is a futuristic showcase for flat-out speed with long straights, wide turns, and a few heavy braking zones. The final winners will be announced based on the fastest lap time recorded at each participating location, spanning across Malaysia, Singapore, Indonesia, Vietnam, Thailand, Australia, New Zealand, Taiwan, and South Korea.
This partnership also aligns with the Bridgestone Group’s vision of continuing to provide the “excitement of driving” 10 or 20 years from now by contributing to the development of a safe, secure, and enjoyable car culture and motorsports culture through a wide range of sustainable motorsports activities such as e-sports, and by supporting mobility experiences that move people’s hearts.
As part of Bridgestone E8 Commitment, the company aims to fulfil its corporate promise for “Emotion: Committed to inspiring excitement and spreading joy to the world of mobility.”
Lennard Kwek, director of brand marketing and communications at BSAPIC, said, “We are very excited to embark on this partnership with Forza Motorsport. It is an incredible opportunity to connect with a new generation of motorsports enthusiasts and create memorable experiences in motorsport among people of all ages and abilities. This partnership underscores our unwavering commitment to promoting a dynamic motorsports culture – and we are excited to finally bring this commitment to the virtual realm as well.”
