Singapore – Global retail holding company FJ Benjamin, through its local subsidiaries F J Benjamin (Singapore) Pte Ltd. and F J Benjamin (M) Sdn. Bhd., have signed an exclusive franchise agreement with South Korean The Pond Group to distribute the clothing brand Superdry in Singapore and Malaysia.
Through the agreement, FJ Benjamin have entered into a three-year exclusive franchise agreement for the retail and distribution of Superdry products in Singapore and Malaysia with options to renew with The Pond Group, effective 1 June this year.
Moreover, the agreement allows the group to continue operating its Superdry franchise stores in Singapore and Malaysia, and the group is looking positively to developing this business with the new owner of Superdry.
Said agreement is not expected to have an impact on the financial performance of the group for the current financial year ending 30 June 2024.
Superdry was created in 2003 by Julian Dunkerton and James Holder. With its roots based around Japanese imagery and vintage American sportswear, Superdry has evolved into a diverse British lifestyle brand with a true global reach. Superdry is poised for continued success with continued global expansion and daring designs that propel the brand each season.
