Kuala Lumpur, Malaysia – Grab has unveiled its latest collaboration with Jaya Grocer, Malaysia’s leading mass-premium supermarket chain. Now, fast-moving consumer goods (FMCG) brands retailing under Jaya Grocer can leverage GrabAds, Grab’s advertising arm, for a unified omnichannel advertising solution.
This marks the seamless integration of GrabMart’s online retail presence with Jaya Grocer’s offline presence comprising 50 physical stores across Malaysia. Whether it is about helping brands increase visibility, boost sales or simply build brand, Grab and Jaya Grocer are elevating their commitment through this online-to-offline (O2O) integration to deliver unparalleled value to FMCG players retailing under the supermarket chain.
Amongst the notable brands under Jaya Grocer who have leveraged this omnichannel advertising solution via a GrabAds campaign is leading healthy cheese brand, The Laughing Cow. The brand successfully attributed majority of its offline sales at Jaya Grocer to its online awareness campaign on GrabAds during the campaign period.
Grab and Jaya Grocer in 2021, have been working together to bring the convenience of on-demand grocery delivery to more consumers in Malaysia. In 2022, Grab and Jaya Grocer announced the rollout of GrabPay and GrabRewards across all Jaya Grocer physical retail stores, and the subsequent folding of Jaya Grocer’s loyalty programme with any Grab user in 2023. This integration, which now includes GrabAds, will allow FMCG brands to reap even more benefits from the Grab ecosystem.
Dave Yang, regional head of sales and GTM at GrabAds, said, “As consumers make purchases in stores while maintaining online shopping habits, it is imperative for brands to consider the entire omnichannel consumer journey when closing the loop from awareness to purchase.”
He added, “Retail media networks like GrabAds enable brands to build such O2O advertising campaigns seamlessly, thanks to our comprehensive ad ecosystem – from online search ads to offline fleet wraps. We are only strengthening our O2O capabilities with the integration of Jaya Grocer. GrabAds looks forward to working with more FMCG brands on innovative O2O campaigns.”
Meanwhile, Daniel Teng, deputy chief executive officer at Jaya Grocer, commented, “We are thrilled to see the continued impact of our integration with Grab, particularly for the FMCG brands retailing under Jaya Grocer. The promising landscape of on-demand grocery services in Malaysia, where many consumers prefer a seamless blend of online and offline shopping, makes this partnership more significant than ever. Our collaboration with Grab will allow Jaya Grocer to tap into an active consumer base shopping online and offline, contributing to the growth trajectory of our (Jaya Grocer’s) business in Malaysia.”
