Singapore – Digital entertainment and media platform Azerion has recently unveiled its latest suite of video solutions, designed to drive consideration and engagement across JAPAC.
These new video formats leverage proprietary technology and seamless integrations into a curated network of premium sites across APAC to deliver extraordinary advertising experiences on every screen.
Furthermore, Azerion promises versatility in presenting advertisers with connections to diverse audiences through new and exciting combinations of ad formats to make campaigns more effective.
Going into detail with this initiative, Azerion offers viewers seamless navigation through video content using familiar gestures such as hovering, swiping, and clicking, while also having the option to embed interactive elements in videos, direct shopping from the video interface, personalised video experiences, and rewarded video experiences through engagement incentives.
Talking about these integrations, Lizzie Grant, director of operations & partnerships JAPAC at Azerion, said, “Applying strategic targeting to video campaigns has never been more accessible, with key data integrations to access broadcast audiences such as Samba TV audience behaviour, TV synch, through to lower funnel curated audiences based on user browse behaviour via our proprietary DMP, we have the power to make brand videos work smarter and harder.”
Meanwhile, Jay McCalla, creative director at Azerion, commented, “We have always prided ourselves on our creative expertise, we know what works and how to ensure maximum user engagement. Video is a natural space for us to bring our creativity to life and work with brands in a way that suits their needs to drive strong results.”
