Singapore – Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, has announced the appointment of Haitham Elkhatib to senior vice president of growth markets.
Elkhatib will be responsible for accelerating the growth of Sprinklr’s platform and capitalising on the strong demand in MEA and APJI, which includes the Middle East, Africa, Asia-Pacific, Japan, and India markets.
In the new role, he brings with him years of valuable sales strategy experience. He joined Sprinklr in 2018 as regional director in Dubai and has been instrumental in scaling sales efforts and driving awareness of the unique Unified-CXM value proposition in the MEA market.
Prior to joining Sprinklr, Elkhatib held several sales positions at enterprise software companies including Oracle, Lithium Technologies, and EMC.
Elkhatib shared his excitement over the new role, stating, “Sprinklr has an incredible opportunity to transform the way companies all over the world are reaching, engaging, serving, and listening to customers across digital channels. I’m honored to expand my role with a phenomenal Sprinklr team and couldn’t be more excited to build on our momentum in MEA and APJI.”
Ragy Thomas, CEO and founder of Sprinklr, also said that Elkhatib’s expertise and deep understanding of customer needs will help the company achieve its growth potential as they work to expand its global customer profile.
“Over the past 13 years, Sprinklr has grown from the definitive leader in enterprise social media management to the only platform for Unified-CXM to bring social media, marketing, insights, and customer service together. We work with more than 1,100 brands including many of the most iconic companies and organizations on the planet, but we are still just getting started,” Thomas added.
Recently, Sprinklr has also unveiled 120 new customer service and 25 new AI innovations for its multiple product suites targeted at improving omnichannel customer experience.
![[Statement] AirAsia Ph June 4 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Statement-AirAsia-Ph-June-4-2026.jpg)