Singapore – Customer relationship management (CRM) platform HubSpot has announced the launch of new AI-powered tools to aid its customers in saving time whilst creating better connections with their audiences.
The introduction of content assistant and ChatSpot.ai builds on HubSpot’s earlier investments in AI including conversation intelligence, data quality tooling, data enrichment, predictive AI, content optimisation, and more. Powered by OpenAI, content assistant and ChatSpot.ai create efficiencies for marketing, sales, and customer service professionals.
The content assistant helps marketing and sales teams ideate, create, and share quality content in a matter of minutes. Some features include suggesting and generating a blog post about a product or service, writing other content for the business such as social media posts and web copy, and streamlining content marketing workflows into one place.
Meanwhile, ChatSpot.ai will help HubSpot customers complete a variety of tasks using a natural language chat-based user experience. Features include adding contacts and companies to the HubSpot CRM, creating custom reports related to marketing, sales and customer service, as well as drafting professional and effective sales emails personalised to the recipient.
Andy Pitre, EVP of product at HubSpot, said that the new products’ goal is to help companies connect more deeply with their customers. In addition, their new AI-powered content assistant will help their clients create quality content faster and easier, to better serve their customers.
“Advances in AI also have the potential to change the way people use and interact with software. We’re excited to launch ChatSpot.ai to experiment with how we can make our software even easier to use, and we’re inviting our customers to come along with us as we learn together,” Pitre said.
