content management system Archives

Indonesia – Broadsign, a developer of out-of-home (OOH) advertising technology, has partnered with the OOH media company City Vision to give global media buyers easier access to premium programmatic DOOH ads.

The partnership integrates City Vision’s extensive digital screen network into the Broadsign supply-side platform (SSP), allowing global media buyers to access premium programmatic DOOH inventory in Indonesia through over 35 connected demand-side platforms (DSPs).

City Vision will also utilise the Broadsign content management system (CMS) to manage most of its network, ensuring a seamless and consistent user experience across its screens.

City Vision is in the process of migrating its remaining assets to the Broadsign CMS, a move that aligns with its broader strategy to unify systems and expand its reach beyond Greater Jakarta to other major cities across Indonesia.

“With its inventory now on the Broadsign SSP, advertisers can now programmatically purchase ad space on City Vision Screens on an impression basis, aligning with the buying methods used across major digital platforms like Meta, Google, and TikTok,” commented Veronica Ong, sales director at Broadsign SEA.

“This new programmatic approach brings greater flexibility and efficiency to City Vision’s inventory, allowing advertisers to dynamically update their campaigns in real-time and deliver relevant messaging at the right moment. City Vision can now enable advertisers to engage Indonesian audiences in a way that is more impactful and measurable,” Ong added.

City Vision’s partnership with Broadsign supports its mission to lead Indonesia’s OOH industry by delivering meaningful, inspiring campaigns. With over 2,000 media assets nationwide, City Vision is known for its end-to-end DOOH solutions, combining strategic planning, creative execution, and data-driven insights through audience profiling, brand recall studies, and digital retargeting.

David Sommer, head of strategy at City Vision, said, “City Vision provides a unique, full-service approach across the DOOH value chain. From strategy and creative execution to data analytics and campaign measurement, we’re committed to creating captivating and measurable advertising experiences.”

“Our work with Broadsign is not only helping to transform the DOOH landscape in Indonesia but also expanding opportunities for international brands seeking impactful engagement with audiences in the region. The Broadsign SSP has connected us with the most significant DSPs, making it easy for international advertisers to access our digital assets; partnership is a pivotal step in reimagining how advertisers reach audiences in Indonesia,” Sommer added.

San Francisco, California – Global digital experience management platform Sitecore has announced the release of new component capabilities in its cloud-native modern CMS, the Experience Manager (XM) Cloud, which will empower brands to deliver seamless and personalised customer experiences across all digital touchpoints.

XM Cloud Components is a Front End as a Service (FEaaS) composer for marketers to create their brand’s digital style guide and build visual components. With this, components can be created from scratch or can be styled by importing existing HTML, and data sources can be mapped to components to enable dynamic and responsive components that may be reused across digital properties, saving time and creating brand consistency.

With XM Cloud Components, content authors, UX designers, and marketers can likewise work in parallel to speed up the process of creating on-brand digital experiences for their customers. It is fully integrated with XM Cloud Pages, which will create an end-to-end next-generation authoring experience.

“We’re thrilled to introduce this new component capability to our XM Cloud platform, designed to enable marketers, designers and developers to work in harmony,” said Dave O’Flanagan, chief product officer of Sitecore.

He added, “With the ability to compose on-brand, dynamic page components, brands can remain agile and responsive to customer needs in real-time, which is essential in today’s fast-paced digital landscape. Our modern SaaS-based DXP provides limitless opportunities for brands to plug and play new technologies such as ChatGPT, introducing a new level of flexibility to adapt and respond to technology innovations and the ever-changing customer needs.”

Commenting on their new journey with Sitecore, Amy Kolzow, VP of global digital marketing at Wolters Kluwer, said, “We are proud to provide a unified and modern online experience that brings dynamic thought leadership to our customers and showcases our vast product portfolio. When we embarked on our digital transformation journey, we found it challenging to create web experiences that cater for every marketer, regardless of how mature they were in their use of technology.”

She added, “It’s that balance we found with Sitecore that we couldn’t find elsewhere. Since beginning our partnership, we built 30,000 pages, and now we publish about 100 pages a day, all thanks to the drag-and-drop components capability.”

At DX Europe, the company also announced it has signed over twenty new customers to its XM Cloud platform since Sitecore Symposium, which took place in Chicago in October 2022.

In addition to XM Cloud Components, Sitecore also unveiled a number of other updates to its CX offerings, including improvements in Content Hub One’s user interface, preview capabilities, better content modelling, and developer experience, new AI capabilities for Sitecore Connect and Sitecore Search, as well as new automation and personalisation features for its email marketing solution Sitecore Send.

Hannah Grap, VP of corporate marketing at Sitecore also shared that their integration of Sitecore Search on Sitecore.com to revamp the search experience on their own website saw a 25% increase in click-through rate and doubled the amount of relevant content to its visitors within a month of implementation.

Australia – Storyblok, the content management system (CMS) category leader that empowers both developers and marketing teams to create better content experiences across all digital channels, has announced the results of its design challenge conducted in partnership with UC Berkeley’s Jacobs Institute for Design Innovation.

Students and alumni with backgrounds in areas such as human-computer interaction, cognitive science, and mechanical engineering were asked to develop concepts imagining what the future of websites and digital content will look like. For the two-day design sprint, thirty participants were organised into five teams guided by Jacobs design instructors Kuan-Ju Wu and Chris Myers.

The following awards were given to the projects by a group of judges during the final presentation event:

Web Decentralization (Community Choice and Best Technical Concept) – A decentralized system of content blocks inspired by Minecraft that anyone can use to collaborate on projects. Instead of billions of products designed by thousands of people, billions of people can work together to design thousands of products.
Thought-to-Thought (Best Inclusive Focus) – A neural interface that enables people to communicate thoughts and ideas without having to verbally explain. Thoughts could be stored and retrieved for special cases, such as dementia.
Finding Heart in Woven Cities (Best Social Impact) – Community robots that roam around cities and offer personalized content while improving community engagement and personal connections between people.
Interspace (Most Actionable) – A wristband that displays a personalised holographic space that can be shared with others (concept video).
Brain Computer Interfaces (Best Blue Sky) – A system that uses brain signals to create content and interact with digital experiences.

“In this design challenge, we embarked on a journey to explore what the future holds for digital content and our relationship with it. We started by having the students delve into their personal experiences and create speculative headlines that depicted a world filled with progress or crisis. We then conducted background research to understand the signals and drivers that could lead to that future,” said Kuan-Ju Wu, design instructor at the Jacobs Institute for Design Innovation.

Wu added, “As we visualized future scenarios through mood boards and vignettes, we were filled with a sense of purpose—a desire to create a better world for ourselves and future generations. I am grateful for the opportunity to work with Storyblok and the students and excited about the next steps of our vision.”

Chris Myers, design instructor at the Jacobs Institute for Design Innovation, also said, “As design educators, we strive to help students master not only techniques but also ways of thinking that will give them the ability to design for problems that are yet to emerge. The design challenge with Storyblok provided the opportunity to think in expansive timelines and reflect on the synergy between technology and society.”

Myers further commented, “I was moved by the results, which highlighted the integration of advanced technology in ways that benefit society on a personal and community level.”

Dominik Angerer, co-founder and CEO of Storyblok also shared that he was impressed with the results of the challenge and is looking forward to the realisation of the concepts.

“Digital content is always evolving. Storyblok was built to be a future-proof CMS that’s ready for whatever the future may bring, so we thought it would be interesting to partner with UC Berkeley to get an early look at the future of digital content,” he said.

The results are available under a Creative Commons Attribution 3.0 Unported license.

This follows Storyblok’s launch of ‘Creator Fund’, which invites content creators globally to submit ideas for content related to CMS topics for a chance to receive US$5k funding for the project.

Australia – Global content management system (CMS) company Storyblok has announced the launch of ‘Creator Fund’, which invites content creators globally to submit ideas for content related to CMS topics for a chance to receive US$5k to work on the project.

The ‘Creator Fund’ is open to any creator-driven media and has previously collaborated with a diverse community of creators; including bloggers, podcasters, live streamers, social media influencers, amongst others.

This was not the first time Storyblok has put its focus to content creation, as it has sponsored 231 creators in 2022 in their projects. For the company, working with the creator community to raise awareness of the benefits of headless content management has always been a priority.

Thomas Peham, VP of marketing at Storyblok, said, “Whether they’re new or established creators, we find the best content ideas to promote headless architecture come from the community. Through our new Creator Fund, not only will more businesses learn about the future of content management, but we’ll also help creators get more attention for their great work and creativity.”

The new Storyblok initiative comes after a recent partnership with Mindvalley to develop the brand’s digital experience. In said partnership, Storyblok has helped the self-help digital platform deliver such experience with a 50% cut in development time as well as a 2x faster time to market in 8 languages.

Moreover, a recent study by Forrester found out that Storyblok was able to provide its customers with high return on investment (ROI) once they modernise their content operation, as high as 582%, over a three-year period and paid for itself in less than six months.

Australia – A recent study conducted by global research and advisory firm Forrester Research notes that content management system (CMS) company Storyblok was able to provide its customers with high return on investment (ROI) once they modernise their content operation.

The ROI was recorded as high as 582%, over a three-year period and paid for itself in less than six months.

According to the research, the characteristics and outcomes of Storyblok’s clients were combined in a composite organisation that is industry-agnostic with at least 5,000 employees, composed of 250 developers and 250 content creators, and annual revenue of $800 million.

It also noted that before investing in Storyblok’s CMS, the interviewee’s organisations were using a mix of traditional CMSs or a custom built monolithic environment which required a lot of maintenance. The overall time to make updates to customer-facing content on any channel took far too long to keep up with the constant flood of content changes.

For Dominik Angerer, co-founder and CEO of Storyblok, their system’s capabilities around a composable architecture, visual editing, collaboration, workflows, and omnichannel publishing allows customers to make creating and managing content more enjoyable for all teams, plus allowing audiences to enjoy better digital experiences.

He also added that the fact that this modern approach to content management also enabled cost savings and business benefits shows that now is the time for businesses to future-proof their content operations.

“The amazing customer ratings and stories we have heard have always been a great indicator that businesses get a significant return on investment from managing their content with Storyblok. At a time when more businesses are scrutinising traditional CMS platforms and exploring how a composable, headless CMS setup helps them with content operations and creating content at scale, we believe this Forrester study proves that Storyblok is a smart CMS investment,” he said.

Singapore – Customer relationship management (CRM) platform HubSpot has announced the launch of new AI-powered tools to aid its customers in saving time whilst creating better connections with their audiences.

The introduction of content assistant and ChatSpot.ai builds on HubSpot’s earlier investments in AI including conversation intelligence, data quality tooling, data enrichment, predictive AI, content optimisation, and more. Powered by OpenAI, content assistant and ChatSpot.ai create efficiencies for marketing, sales, and customer service professionals.

The content assistant helps marketing and sales teams ideate, create, and share quality content in a matter of minutes. Some features include suggesting and generating a blog post about a product or service, writing other content for the business such as social media posts and web copy, and streamlining content marketing workflows into one place.

Meanwhile, ChatSpot.ai will help HubSpot customers complete a variety of tasks using a natural language chat-based user experience. Features include adding contacts and companies to the HubSpot CRM, creating custom reports related to marketing, sales and customer service, as well as drafting professional and effective sales emails personalised to the recipient.

Andy Pitre, EVP of product at HubSpot, said that the new products’ goal is to help companies connect more deeply with their customers. In addition, their new AI-powered content assistant will help their clients create quality content faster and easier, to better serve their customers.

“Advances in AI also have the potential to change the way people use and interact with software. We’re excited to launch ChatSpot.ai to experiment with how we can make our software even easier to use, and we’re inviting our customers to come along with us as we learn together,” Pitre said.

Malaysia – Personal transformation company Mindvalley has recently partnered with Storyblok, the enterprise-level headless content management system, to launch its digital experience. According to Storyblok, it has helped the self-help digital platform deliver such experience with a 50% cut in development time as well as a 2x faster time to market in 8 languages.

Storyblok shared further the dilemma presented by the platform. Although Mindvalley wanted to build its own CMS in order to leverage customisation opportunities, it still turned out to be too difficult to use for non-technical marketers.

“Looking back at our pre-Storyblok days, it continues to amaze me how much the CMS can do, and there is still so much more to discover,” shared Prosper Chiduku, software engineer at Mindvalley.

Storyblok’s case study on how it helped Mindvalley manage its digital experience delivery.

Chiduku added, “The marketing and design teams can do so much on their own now with Storyblok, where there has been a regained freedom in the team’s work and the ability to launch as many new pages and campaigns as they want independently 2x faster.”

Meanwhile, Storyblok’s Co-Founder and CEO Dominik Angerer said, “When you’re helping millions of people improve their lives through educational content, it’s important that those digital experiences are able to scale very quickly. We’re delighted that Mindvalley is experiencing the productivity benefits that come from headless content management.”

Storyblok’s tech enables content teams to create and manage content independently with drag-and-drop visual editing, custom collaboration workflows, and a ‘world-class’ digital asset manager.

The Mindvalley case study can be read HERE.

Basel, Switzerland – Content management system (CMS) provider Magnolia has announced the opening of its two new offices in Shenzhen and Bangkok, confirming its long-standing commitment to China and the Asia Pacific market.

Magnolia, whose main headquarters is in Basel, Switzerland, adds the two new offices in its already well-established presence in Asia, with three existing offices in Singapore, Vietnam, and Shanghai. The company also has certified partners serving customers in North Asia, India, Australia, and New Zealand.

Through the new offices, Magnolia looks to expand its offering of content management and digital experience technologies to the rapidly growing APAC market.

Tim Brown, CEO at Magnolia, commented, “Backing the expansion of our brilliant APAC team, partner community and our prestigious customers with these new offices is about the most obvious investment decisions I’ve ever had to make.”

Meanwhile, Don Lee, Magnolia’s managing director for APAC, said, “Having recognized a need for intensive personalization to provide unparalleled, unique experiences to customers, Asian brands are now investing in marketing technology designed to improve digital experiences.”

He added, “With Shenzhen and Bangkok becoming home to new local Magnolia resources and operations, together with our partners in APAC, we are now servicing brands in even closer proximity and helping them create amazing digital experiences for their customers.”

Magnolia was most recently recognized by global research and advisory firm Gartner on its annual report of top technology providers. Gartner uses a proprietary method Magic Quadrant to give tech vendors its competitive positioning, and for digital experience platforms (DXP) this year, Magnolia’s DXP Magnolia DX Core entered the quadrant, earning the status of ‘Niche Player’.

Singapore – The digital experience platform of Magnolia, a global content management systems provider, has recently been recognized at the 2021 Gartner Magic Quadrant by Gartner.

The Magic Quadrant are market reports published by consulting firm Gartner based on qualitative data analysis in demonstrating market trends, such as direction and business nature. The report is conducted every one or two years to several technology industries.

Magnolia is the newest entry to this year’s Gartner Magic Quadrant, and recognition is afforded to its digital experience platform (DXP), the Magnolia DX Core.

The said DXP, categorized under the ‘Niche Players in the Magic Quadrant’, carry capabilities that include content management, personalization, search, campaign management and digital asset management (DAM). It is often deployed by organizations in banking, manufacturing, communications, and travel and hospitality verticals for business-to-consumer (B2C), business-to-business (B2B) and business-to-employee (B2E) use cases.

“We believe that Magnolia provides the powerful capabilities that marketing teams need to quickly launch customer experiences without having to involve IT. Through its Visual SPA (Single-page app) Editor, Magnolia offers best-in-class authoring experience for omnichannel publishing by enabling marketers to fully design, control and preview experiences for any channel,” Magnolia said in a press statement.

For Magnolia CEO Tim Brown, the recognition from Gartner is a testament of a greater shift in “market demand from single-vendor DXP suites to ecosystems of integrated best-of-breed platforms.”

“Our vision of a composable DXP, built of deeply integrated best-of-breed solutions, enables brands to incrementally build out a high performance DXP that leverage existing proven components and services. Our advanced experience authoring and content management features coupled with a modern tech stack empowers all stakeholders. This combination enables the launch of new digital products and differentiated experiences at unprecedented speed,” Brown explained.

Meanwhile, Rasmus Skjoldan, CMO at Magnolia, commented that last year has seen enterprises moving towards the direction of forward-thinking business movement by “bringing high-quality digital experiences to their customers considerably faster than their competition.”

“We’re essentially seeing the sun rise for composable platforms that give enterprises a much faster way to launch digital experiences – and the first but clear glimpses of the sun setting for the suite platforms as they eventually become too slow for the modern enterprise. It’s a natural evolution for this market in which overly complex suites are replaced by a new approach,” Skjoldan stated.

In a statement provided for MARKETECH APAC, Magnolia Singapore’s general manager Don Lee stated that Magnolia’s recognition is a ‘big win’ for the future of flexible DXPs.

“We are incredibly proud to be featured in this quadrant for the very first time, and on top of that, leading the quadrant in vision. This is testament to the affirmation by our clients of our project success promise along with the flexibility of our composable DXP, allowing brands to build their digital experience platforms in any way they desire, either on premise or as a service,” Lee stated.

Hong Kong – Website search engine optimization (SEO) services HKGSEO is opening its doors to provide free SEO analysis and consulting services worth HK$ 2,000 (US$ 257.97).

The company said this is in response to more SMEs turning to the online market and setting up websites and online shops amid the pandemic.

Earlier in 2020 when the pandemic struck, the Innovation and Technology Commission (ITC) in Hong Kong launched the ‘Distance Business (D-Biz) Programme’ subsidy, which has led to the increase of businesses opening up online sales channels for recovery.

“Many companies are not familiar with website technology, website optimization, and SEO promotion are often ignored. In fact, SEO is one of the highest ROI of many online marketing channels and it is worthy of a long-term investment,” said the company in a press release.

HKGSEO asserts its confidence in offering the free SEO services, having performed SEO for more than 500 enterprises, such as website analysis on CMS Web Content Management System, SSL Website Security Certificate for customer information protection, website mobile version, as well as website loading speed and content.