Categories
Technology Featured APAC

CMS provider Magnolia opens Shenzhen, Bangkok offices

Basel, Switzerland – Content management system (CMS) provider Magnolia has announced the opening of its two new offices in Shenzhen and Bangkok, confirming its long-standing commitment to China and the Asia Pacific market.

Magnolia, whose main headquarters is in Basel, Switzerland, adds the two new offices in its already well-established presence in Asia, with three existing offices in Singapore, Vietnam, and Shanghai. The company also has certified partners serving customers in North Asia, India, Australia, and New Zealand.

Through the new offices, Magnolia looks to expand its offering of content management and digital experience technologies to the rapidly growing APAC market.

Tim Brown, CEO at Magnolia, commented, “Backing the expansion of our brilliant APAC team, partner community and our prestigious customers with these new offices is about the most obvious investment decisions I’ve ever had to make.”

Meanwhile, Don Lee, Magnolia’s managing director for APAC, said, “Having recognized a need for intensive personalization to provide unparalleled, unique experiences to customers, Asian brands are now investing in marketing technology designed to improve digital experiences.”

He added, “With Shenzhen and Bangkok becoming home to new local Magnolia resources and operations, together with our partners in APAC, we are now servicing brands in even closer proximity and helping them create amazing digital experiences for their customers.”

Magnolia was most recently recognized by global research and advisory firm Gartner on its annual report of top technology providers. Gartner uses a proprietary method Magic Quadrant to give tech vendors its competitive positioning, and for digital experience platforms (DXP) this year, Magnolia’s DXP Magnolia DX Core entered the quadrant, earning the status of ‘Niche Player’.

Categories
Technology Featured Global

Magnolia’s digital experience platform recognized on Gartner Magic Quadrant

Singapore – The digital experience platform of Magnolia, a global content management systems provider, has recently been recognized at the 2021 Gartner Magic Quadrant by Gartner.

The Magic Quadrant are market reports published by consulting firm Gartner based on qualitative data analysis in demonstrating market trends, such as direction and business nature. The report is conducted every one or two years to several technology industries.

Magnolia is the newest entry to this year’s Gartner Magic Quadrant, and recognition is afforded to its digital experience platform (DXP), the Magnolia DX Core. 

The said DXP, categorized under the ‘Niche Players in the Magic Quadrant’, carry capabilities that include content management, personalization, search, campaign management and digital asset management (DAM). It is often deployed by organizations in banking, manufacturing, communications, and travel and hospitality verticals for business-to-consumer (B2C), business-to-business (B2B) and business-to-employee (B2E) use cases.

“We believe that Magnolia provides the powerful capabilities that marketing teams need to quickly launch customer experiences without having to involve IT. Through its Visual SPA (Single-page app) Editor, Magnolia offers best-in-class authoring experience for omnichannel publishing by enabling marketers to fully design, control and preview experiences for any channel,” Magnolia said in a press statement.

For Magnolia CEO Tim Brown, the recognition from Gartner is a testament of a greater shift in “market demand from single-vendor DXP suites to ecosystems of integrated best-of-breed platforms.”

“Our vision of a composable DXP, built of deeply integrated best-of-breed solutions, enables brands to incrementally build out a high performance DXP that leverage existing proven components and services. Our advanced experience authoring and content management features coupled with a modern tech stack empowers all stakeholders. This combination enables the launch of new digital products and differentiated experiences at unprecedented speed,” Brown explained.

Meanwhile, Rasmus Skjoldan, CMO at Magnolia, commented that last year has seen enterprises moving towards the direction of forward-thinking business movement by “bringing high-quality digital experiences to their customers considerably faster than their competition.”

“We’re essentially seeing the sun rise for composable platforms that give enterprises a much faster way to launch digital experiences – and the first but clear glimpses of the sun setting for the suite platforms as they eventually become too slow for the modern enterprise. It’s a natural evolution for this market in which overly complex suites are replaced by a new approach,” Skjoldan stated.

In a statement provided for MARKETECH APAC, Magnolia Singapore’s general manager Don Lee stated that Magnolia’s recognition is a ‘big win’ for the future of flexible DXPs.

“We are incredibly proud to be featured in this quadrant for the very first time, and on top of that, leading the quadrant in vision. This is testament to the affirmation by our clients of our project success promise along with the flexibility of our composable DXP, allowing brands to build their digital experience platforms in any way they desire, either on premise or as a service,” Lee stated.

Categories
SME Featured East Asia

SEO service HKGSEO opens up free web analysis, consulting services

Hong Kong – Website search engine optimization (SEO) services HKGSEO is opening its doors to provide free SEO analysis and consulting services worth HK$ 2,000 (US$ 257.97). 

The company said this is in response to more SMEs turning to the online market and setting up websites and online shops amid the pandemic. 

Earlier in 2020 when the pandemic struck, the Innovation and Technology Commission (ITC) in Hong Kong launched the ‘Distance Business (D-Biz) Programme’ subsidy, which has led to the increase of businesses opening up online sales channels for recovery. 

“Many companies are not familiar with website technology, website optimization, and SEO promotion are often ignored. In fact, SEO is one of the highest ROI of many online marketing channels and it is worthy of a long-term investment,” said the company in a press release. 

HKGSEO asserts its confidence in offering the free SEO services, having performed SEO for more than 500 enterprises, such as website analysis on CMS Web Content Management System, SSL Website Security Certificate for customer information protection, website mobile version,  as well as website loading speed and content.