Hong Kong – Netflix has tapped virtual reality (VR) experience company Sandbox VR to create a VR experience based on the popular South Korean drama series ‘Squid Game’, which has been the platform’s most popular series to date. It is set for release in the latter part of 2023.
In the VR experience, players are transported to iconic ‘Squid Game’ locations, where they become contestants in a variety of pulse-pounding challenges inspired by the Netflix series and compete against each other to be the last one standing.
After each game session, players will receive personalised highlight videos capturing their in-game reactions and recapping how their very own ‘Squid Game’ story unfolded.
Steve Zhao, founder and CEO of Sandbox VR, said, “Our mission is to bring people closer together through world-class immersive experiences. What could be a more perfect fit than Squid Game, the most widely shared and discussed television series of the past years. It’s an amazing opportunity to partner with Netflix to provide these fans the chance to transport themselves into the world of the show.”
Sandbox VR currently boasts six proprietary experiences based on both exclusive licensing of well-loved Hollywood properties as well as their own unforgettable intellectual property. All Sandbox VR experiences are developed by an in-house AAA gaming studio led by game industry veterans and are specifically designed for groups to play as social experiences.
Netflix has been doing several campaigns and outdoor activations to promote some of its series including Trese, All of Us Are Dead, Money Heist: Korea, Red Notice, amongst others.
![[Statement] AirAsia Ph June 4 2026](https://marketech-apac.com/wp-content/uploads/2026/06/Statement-AirAsia-Ph-June-4-2026.jpg)