Tag: Netflix
![[Original Feature] Squeezing the algorithm](https://marketech-apac.com/wp-content/uploads/2026/06/Original-Feature-Squeezing-the-algorithm.jpg)
If you walked into a Manila supermarket this week expecting to just buy some fruit, you were probably met with a handwritten sign introducing you to “Sharmaine the Orange” and “Melanie the Avocado.” No, the grocery clerks have not lost their minds. Or rather, they have, but only...
Singapore – Netflix has announced a significant global expansion of its advertising business, confirming that its ad-supported subscription tier will launch in 15 additional countries by 2027. The expansion includes markets across Europe, Asia, and South America, specifically targeting Austria, Belgium,...
For the campaign rollout, the brand targeted millennials and Gen Z consumers (18–35) fascinated by pop-culture tie-ins and interactive brand experiences, especially to those who have experienced similar experiences for their competitors.
Bangkok, Thailand – Lumphini Park has been transformed into a ONE PIECE fan zone as the Tourism Authority of Thailand (TAT), the Bangkok Metropolitan Administration, and Netflix launched “GRAND LINE IN THAILAND”, an on-ground activation celebrating the premiere of ONE PIECE Into the Grand Line. Running...
United States – Netflix has confirmed that it has declined to raise its offer for Warner Bros., concluding months of speculation and competitive bids in the media sector. In December 2025, Netflix signed a definitive agreement to acquire Warner Bros., including its film and television studios, HBO,...
Tinder reported a 170% increase in mentions of “yearn” and a 125% increase in mentions of “slow-burn” in Australian Tinder profiles.
Drawing the line: Major Hollywood studios threaten legal action against ByteDance over viral AI tool
U.S.A. – Hollywood studios including Warner Bros. Discovery, Paramount, Disney, and most recently Netflix are threatening legal action against ByteDance over its newly released AI video generator, Seedance 2.0, citing concerns over copyright infringement. According to the Los Angeles Times, concerns...
United States – Netflix and Sony Pictures Entertainment have announced a landmark global Pay-1 licensing agreement that will make Netflix the exclusive Pay-1 streaming home of Sony Pictures’ feature films worldwide, following their full theatrical and home entertainment runs. The multi-year deal...
Japan – Netflix has announced a strategic partnership with acclaimed animation studio MAPPA Co., Ltd. (MAPPA) to co-develop a slate of original anime titles that will premiere exclusively on Netflix worldwide. The collaboration will see the two companies working together on projects with a global focus,...
California, United States – Dove has partnered with Netflix and Shondaland’s Bridgerton to launch “Let Them Talk”, a global campaign championing real beauty, self-expression, and confidence ahead of the series’ fourth season. Inspired by Bridgerton’s themes of individuality and defying convention, the...
