Tag: Netflix
![Featured Images - [Collaboration] FIFA x Netflix](https://marketech-apac.com/wp-content/uploads/2026/07/Featured-Images-Collaboration-FIFA-x-Netflix-1.webp)
United States – Netflix is expanding its gaming ambitions with the launch of FIFA World Cup: Launch Edition, a new football game that allows members to turn their televisions into virtual stadiums using their smartphones as controllers. Developed and published by Delphi Interactive in partnership with...
![[Campaign] FIFA 2026](https://marketech-apac.com/wp-content/uploads/2026/07/Campaign-FIFA-2026.webp)
Hamburg, Germany – FIFA is expanding its digital football ambitions through a creator-led campaign centred on a travelling couch, as it looks to deepen engagement with younger audiences ahead of and during the FIFA World Cup 2026. Developed with creative agency Jung von Matt SPORTS, the ‘FIFA Gaming...
![[Collaboration] Anua x KPOP Demon Hunters](https://marketech-apac.com/wp-content/uploads/2026/06/Collaboration-Anua-x-KPOP-Demon-Hunters.jpg)
South Korea –Korean skincare brand Anua has launched a new global campaign tied to its ongoing collaboration with Netflix’s hit franchise, KPop Demon Hunters, as it looks to deepen engagement with the fandom worldwide. Created by BBH Singapore, the campaign, titled “Gonna Be Glowin”,...
![[Original Feature] Squeezing the algorithm](https://marketech-apac.com/wp-content/uploads/2026/06/Original-Feature-Squeezing-the-algorithm.jpg)
If you walked into a Manila supermarket this week expecting to just buy some fruit, you were probably met with a handwritten sign introducing you to “Sharmaine the Orange” and “Melanie the Avocado.” No, the grocery clerks have not lost their minds. Or rather, they have, but only...
Singapore – Netflix has announced a significant global expansion of its advertising business, confirming that its ad-supported subscription tier will launch in 15 additional countries by 2027. The expansion includes markets across Europe, Asia, and South America, specifically targeting Austria, Belgium,...
For the campaign rollout, the brand targeted millennials and Gen Z consumers (18–35) fascinated by pop-culture tie-ins and interactive brand experiences, especially to those who have experienced similar experiences for their competitors.
Bangkok, Thailand – Lumphini Park has been transformed into a ONE PIECE fan zone as the Tourism Authority of Thailand (TAT), the Bangkok Metropolitan Administration, and Netflix launched “GRAND LINE IN THAILAND”, an on-ground activation celebrating the premiere of ONE PIECE Into the Grand Line. Running...
United States – Netflix has confirmed that it has declined to raise its offer for Warner Bros., concluding months of speculation and competitive bids in the media sector. In December 2025, Netflix signed a definitive agreement to acquire Warner Bros., including its film and television studios, HBO,...
Tinder reported a 170% increase in mentions of “yearn” and a 125% increase in mentions of “slow-burn” in Australian Tinder profiles.
Drawing the line: Major Hollywood studios threaten legal action against ByteDance over viral AI tool
U.S.A. – Hollywood studios including Warner Bros. Discovery, Paramount, Disney, and most recently Netflix are threatening legal action against ByteDance over its newly released AI video generator, Seedance 2.0, citing concerns over copyright infringement. According to the Los Angeles Times, concerns...
![[Partnership] Sanrio IP](https://marketech-apac.com/wp-content/uploads/2026/07/Partnership-Sanrio-IP.webp)