Seoul, South Korea – Netflix and SK Broadband have entered into a new strategic partnership, aimed at providing better entertainment experiences to their customers. Following this, both companies have also withdrawn their previous lawsuits with one another, following SK Broadband’s case filed against Netflix back then whether content providers that generate large volumes of traffic should pay for network usage.
In a new statement, SK Telecom and SK Broadband aim to help customers enjoy Netflix shows and films on mobile devices and IPTV (B tv) with easier access and payment options. SK Telecom and SK Broadband will offer various price plans and products, including bundled packages.
Moreover, the two companies also plan to introduce services combined with Netflix’s ad-supported price plan to allow more customers to enjoy Netflix.
In addition to the partnership, SK Telecom and SK Broadband will explore opportunities with Netflix to leverage AI technologies developed by SK Telecom and SK Broadband, such as conversational UX and personalised recommendation technologies, to create better entertainment experiences for customers.
Choi Hwanseok, vice president of corporate strategy at SK Broadband, stated, “This strategic partnership with Netflix originates from the philosophy of SK Telecom and SK Broadband, where customer value is prioritized, and comes as part of our efforts to provide customers with an enhanced media service environment. We will continue to evolve into an AI company and work together with various players at home and abroad.”
Meanwhile, Tony Zameczkowski, vice president of APAC partnerships at Netflix, commented, “The partnership with SK Telecom, a leader in Korea’s telecommunication and innovative technology industries, holds special significance as it enables Netflix to enhance entertainment experiences for a broader Korean audience. Netflix is committed to creating and delivering the best stories to members in Korea and audiences worldwide, and we have high expectations for the journey ahead as partners serving our customers with SK Telecom and SK Broadband.”
SK Broadband previously filed a case against Netflix back in 2020 when the broadband company said that Netflix should be charged for excess network usasge following the surge of viewership from the popular South Korean series “Squid Game”. Netflix also fired right back at SK Broadband back then, saying that it has no obligation to pay network usage fees.