iProspect Sydney elevates Marcelle Gomez as new MD

Sydney, Australia – iProspect, the media agency under the dentsu network, has elevated Marcelle Gomez, former general manager in Sydney, to be its new managing director (MD) in Sydney.

Gomez brings with her over 20 years of experience in various leadership roles across planning, account management, investment, and general agency management. Prior to joining iProspect 12 months ago, Gomez was the managing director at media agency Initiative Sydney and the general manager at IPG Mediabrands’ MAGNA in Melbourne.

iProspect has also announced that the Sydney office has had a dramatic growth spurt as they get close to doubling their staff, from 29 to 55. Recent new business wins, both locally and globally, have been a factor in the hiring of further staff. Those wins include Beforepay, Shopify, Polestar and the global win of French luxury group Kering.

Gomez said, “I’m so proud of what we’ve achieved in 2021 and that momentum will continue this year as we share more announcements in the near future. This is a brilliant business and team with the energy, ambition and performance mindset to continue our growth trajectory.”

Meanwhile, Oliver Rapson, iProspect’s CEO for Australia, shared that Gomez has joined the team during iProspect’s period of transformation with their focus on accelerating brand growth and end to end capabilities. 

“She provides energy, professionalism and a great depth of knowledge to tackle the challenges and opportunities ahead in the future. Her motivation has always been on taking iProspect Sydney to the success it is enjoying today and I’m thrilled to have her promoted to MD,” said Rapson.