Singapore – Metigy, an AI-powered marketing solution for small businesses, has opened its first office in Southeast Asia and hired a team of four in Singapore, as part of its commitment to make digital marketing easier for SMEs across the region.
The market expansion comes one year after the company had raised US$20m in funding.
As part of the new Singapore office, Hemant Doshi will step in to lead the team in the market as the company’s first director of strategic partnerships. Prior to joining Metigy, Doshi was CEO of The Praxis Company Singapore and Malaysia, and had previously co-founded DriveMate. He is now driving Metigy’s partner-led growth strategy in the region.
Speaking about the appointment, Doshi said that Singapore is an essential pillar in their geographic expansion strategy as they look to ramp up efforts in Southeast Asia. He added that having an office that serves as their headquarters for the entire region is key for their market presence in Singapore, and for the benefit of SEA clients.
“We’re already working with some great local partners such as the Association of Small and Medium Enterprises (ASME), JustCo and Julian Grey and are focused on growing the local content, growth and customer service teams, giving them access to tools designed to help make digital marketing easier for SMEs in Southeast Asia,” he stated.
The ASME, JustCo, and Julian Grey are Metigy’s local channel partners in Singapore.
Meanwhile, David Fairfull, CEO and co-founder of Metigy, commented, “There’s a massive opportunity to help the 150 million small businesses across Southeast Asia. According to Google, 97% of Southeast Asian SMEs have no ad tech or martech solutions and also lack the supply of talent to meet that demand. In response, technology like ours will solve the challenges faced by this market.”
Metigy’s platform operates by turning contextual real-time data from social and digital advertising channels into easy-to-understand insights and recommendations. This in turn takes the guesswork out of marketing to help businesses who don’t have large or experienced marketing teams.
