Marketing Featured ANZ

Tug’s remit for legal software firm LEAP extended to add global media business

by Kathleen Murata

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August 12, 2021

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Sydney, Australia – The global legal software provider based in Australia, LEAP, has added its global performance media business to the existing remit it has for digital marketing agency Tug. According to Tug, the value of the business amounts to US$8m.

LEAP equips lawyers with cloud-based legal practice management software that lets them take advantage of integrated matter management, document automation, and legal accounting.

LEAP’s paid digital performance strategy and buying in Australia have been in the care of Tug, and with the extended remit, the agency will also now be managing LEAP’s display, social, PPC, SEO, and specialist legal media, as well as software directories, and data and analytics for United States, Canada, and the United Kingdom. This will be led by Tug’s Sydney team and will be executed in-market by Tug’s local agency teams in Toronto and London.

Richard Hugo-Hamman, LEAP’s executive chairman, said that they need to grow the global visibility of their brand and drive new firms to the platform, so they can run more efficient law firms, and start making more money.

“Tug has shown how an effective digital strategy for our business is working in Australia, and we look forward to that being replicated in these key countries,” said Hugo-Hamman.

Meanwhile, Charlie Bacon, Tug’s client service director, commented, “We’re delighted to extend our relationship with LEAP which is a recognition of the capabilities and experience that we have in Australia. The Sydney team will continue to oversee LEAP’s digital strategy with the support of Tug’s global office network.”

Alexandra Steadman, the global chief marketing officer at LEAP, shared that since engaging Tug, the agency has demonstrated a strong understanding of not only their business but their target audience.

“They have a laser focus on lead generation, so they were the obvious choice for our performance media requirements in our other global markets. I look forward to further building on the excellent working relationship we have already forged,” said Steadman.