Australia – The Customer Data Platform (CDP) Institute, which is a vendor-neutral organization, has appointed global B2B media and marketing company, AZK Media, to be its new ANZ correspondent, informing the institute’s ‘Emerging Markets’ content channel.
The CDP Institute educates marketers and technologists about customer data platforms – a packaged software that creates a persistent, unified customer database that is accessible to other systems. It also produces and distributes vendor-neutral materials that describe the characteristics, uses, and benefits, as well as the real-world success of CDPs.
The new partnership will see AZK Media updating over 2,000 members of the CDP Institute every week of the latest insights and news across customer data and martech specific to the region.
The ‘Emerging Markets’ content channel informs readers about marketing and technology developments in Australia, Southeast Asia, Southwest Asia, and the Gulf Coast, as well as Africa, and Latin America. News for each region is collected by a local correspondent who is an expert in customer data management, while the channel contents are emailed weekly to CDP Institute members who live in these regions and to others who ask to be added to the list.
AZK Media’s Founder and Managing Partner Azadeh Williams shared that working with a global industry leader such as The CDP Institute opens an exciting opportunity for them to continue educating and informing marketing and business leaders about the future innovations in data-driven decision making that drive better customer experiences.
“As an agency passionate about helping Martech and CDP vendors grow in the APAC region, we believe the CDP Institute’s Emerging Markets content channel will be a key force for accelerating the industry’s deeper understanding of the value of CDPs in today’s complex digital marketing ecosystem,” said Williams.
Meanwhile, David Raab, the founder, and CEO of The CDP Institute, commented that he is thrilled to partner with AZK Media to help the institute scale knowledge of CDPs across the ANZ region.
“We chose AZK Media because they demonstrated a genuine passion and deeper understanding of Customer Data Platforms, its complexities, challenges, and opportunities. They also share the same passion for knowledge sharing, which is particularly important within the marketing landscape – as it’s the only way our industry can evolve is through constant learning and education,” said Raab.
According to a recent CDP Institute Industry Update report, the industry should be worth $1.5b this year. The CDP employment grew by 25% in 2020, to more than 10,000, and the number of CDP vendors grew by 35% to 133, which means that accelerated digital transformation during the pandemic made companies even more aware of the need for CDPs.
Given the surge in CDP usage worldwide and in emerging markets such as the ANZ region, the institute wanted to educate employees, thought leaders, and executives in the industry on what is happening on a regular basis.
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