Canberra, Australia – The Australian arm of media and advertising agency Universal McCann (UM) has renewed its master media contract as the agency of record by the Australian government, effective until June 2024.
Through the three-year extension, UM will continue to provide media strategy, planning, and buying services to the Australian Government, after initially being awarded the contract in July 2018. UM also previously held the Australian government media contract from 2002 to 2014.
“It is a privilege to continue working with the many Government entities covered by the Master Media Agency contract,” said Brett Elliott, general manager of UM Canberra.
“Certainly since the beginning of 2020, there have been complex communications challenges that, from a media perspective, have required creativity and speed-to-market. Our partnership with the Australian Government has been strong and successful,” Elliott added.
Meanwhile, Anathea Ruys, CEO at UM Australia has expressed her congratulations to Elliott and the rest of the team in regards to the contract extension.
“With the review period now finalized the Team is focused on growing their partnerships with their Government counterparts to create brilliant work and communications outcomes into the future,” Ruys stated.
UM’s mother agency Mediabrands has been recently expanding its growth in Australia with the appointment of a new CEO for its digitally-led service agency Reprise.
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