Sydney, Australia — Omnicom Oceania has acquired a majority stake in Australian customer experience agency CX Lavender, strengthening its capabilities in customer experience, loyalty, and digital transformation as brands increasingly look for connected customer journeys.
Founded in 1997, CX Lavender has built a strong reputation for helping Australian brands improve customer experiences through loyalty programmes, digital platforms and transformation projects that connect strategy with execution.
The acquisition marks another step in Omnicom Oceania’s strategy to expand beyond traditional media and creative services into broader customer and marketing transformation.
It also reflects growing demand from businesses for integrated partners that can combine strategy, technology and customer experience under one roof.
The deal includes CX Lavender’s team of around 20 specialists, its proprietary technology assets, and its brand, with existing clients, including Westpac, continuing to be supported by the agency under Omnicom Oceania.
Nick Garrett, CEO of Omnicom Oceania, said customer experience has become a business-wide priority for organisations.
“This acquisition accelerates our customer experience capabilities across the group. The partnership marks another step in Omnicom Oceania’s progress moving beyond a traditional media and creative model into a broader marketing and customer transformation business,” explained Garrett.
Adrian Paul, COO of Omnicom Oceania, added that the acquisition strengthens the group’s connected capability model.
“This acquisition will preserve the independent spirit and culture of Lavs, backed by the scale and capabilities of Omnicom Oceania. This investment strengthens the connected capability model we are building across Omnicom Oceania and further expands our ability to help clients navigate increasingly complex customer and marketing environments,” said Paul.
Ryan Stubna, Chief Creative Officer at CX Lavender, shared, “Joining the Omnicom Oceania network gives us the opportunity to scale our capability and continue evolving how we help clients design and deliver connected customer experiences. Our Client Services Director, KaLing Ng, and I are excited to retain our indie energy, backed by a powerhouse network.”
“There’s a strong alignment in how both businesses think about the future of customer experience and the growing need for more connected customer journeys. Bringing our specialist capability together with Omnicom Oceania’s broader network creates exciting opportunities for both our team and our clients,” added Stubna.
CX Lavender has worked with leading Australian brands across financial services, retail, and travel, delivering customer transformation programmes that combine strategy, experience design, and technology.
