Australia – Global marketing and communications group Omnicom has announced the launch of Omnicom Oceania, consolidating its operations across Australia and New Zealand under a unified leadership structure.
As part of the unification, Nick Garrett has been appointed CEO of Omnicom Oceania, marking a return to the group after four years at Deloitte Digital, where he most recently served as global CMO. Garrett will now lead efforts to deliver seamless and specialised solutions across Omnicom’s agency brands, reporting directly to Omnicom Chairman and CEO John Wren.
The reorganisation brings together all of Omnicom’s practice areas in the region—including media, creative, PR, performance marketing, and production—into a single integrated offering. The move is aimed at enhancing agility, innovation, and client-centricity in response to the rapidly evolving demands of the marketing landscape.
At the heart of the new structure is the group’s investment in its proprietary Omni platform and AI capabilities. Omnicom has already demonstrated the effectiveness of this approach through custom-built models such as +61 for Telstra and Smith Street for Coles, which it says have redefined integrated performance marketing in the region.
“Increasingly, clients in this market are looking for deep specialism and seamless integration,” said Wren. “Omnicom is the clear leader across key marketing capabilities, and this structural shift enables us to scale those strengths more effectively. Nick’s leadership will be instrumental in bringing this vision to life.”
Meanwhile, Garrett brings deep experience in both agency leadership and strategic consulting, having previously led BBDO agencies Clemenger and Colenso and held roles at TBWA in Sydney and Los Angeles. Reflecting on his return to Omnicom, he noted the growing opportunity for agencies to play a broader role in shaping business strategy through creativity and innovation.
“There is a huge amount of white space to grow into,” said Garrett. “My time in consulting showed me how brand thinking and creative problem-solving can add value far beyond marketing. I’m thrilled to return to Omnicom to help unlock that potential.”
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