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Platforms Featured South Asia

OMG India launches Auto ROI Vault to optimise investment planning

Mumbai, India – Media network Omnicom Media Group (OMG) in India has announced the launch of its market-leading repository OMNI Auto ROI Vault, targeted at making media spending’s impact on revenue a focus.

The launch also aims to empower OMG’s clients to reach their desired revenue objective by allocating budget across various channels, benchmarking categories to measure performance, and predicting models for future sales and revenue.

The Auto ROI Vault allows OMG’s automobile clients to precisely curate investment planning and channel plans for both short-term and long-term payoffs. Moreover, teams can also calibrate and optimise their investment plans across OMG’s agencies OMD and PHD.

“OMG’s data-led approach delivers on our ambitions of exceeding the needs of our clients, being their most trusted partner on their journey of transformation and being able to uncover business-led insights with a tangible impact on revenue growth,” said Kartik Sharma, group CEO of OMG India.

He also added that the repository is primed to help brands see the effectiveness of media planning as a long-term investment instead of approaching it as another cost incurred.

“With it in our arsenal, we are uniquely positioned to focus on revenue-driven outcomes for our clients and further deliver on our promise of our transparent and client-centric approach to brand building,” Sharma concluded.

OMNI is Omnicom Group’s people-based precision marketing and insights platform, designed to identify and define personalised consumer experiences at scale across creative, media, CRM, and other Omnicom practice areas.

OMG India has also previously launched the second edition of its Digital Bootcamp in collaboration with executive upskilling platform ELEVES, aimed at stimulating growth in the ever-changing industry.

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Marketing Featured APAC

Omnicom Media Group’s Annalect announces key appointments in APAC

Singapore – Annalect, the data and analytics division of Omnicom Media Group, has announced three key APAC appointments, namely Ravikumar Shankar as chief data solutions officer, Nina Fedorczuk as chief enablement officer, and Kothandaram Venkatakrishnan as chief client officer.

Shankar was previously Annalect’s data and technology lead for APAC and has led the network’s data innovation capabilities by combining deep industry knowledge with cutting-edge marketing technology solutions. In his new role, Shankar will continue to play a vital role in shaping clients’ and agencies’ data and marketing technology vision in a continuously evolving privacy landscape.

Meanwhile, Fedorczuk has been a part of the OMG network for 15 years. Throughout her career with OMG, Nina has led the innovation enablement team across EMEA and APAC and played a key role in developing and fortifying OMG Insights and Innovation community in APAC. In the new role, she will be steering the operations and adoption of Omni, the group’s proprietary marketing operating system, to empower teams across the agency network to build first-class marketing solutions for clients.

Lastly, Venkatakrishnan brings nearly two decades of multinational experience in his new role, and was recently the managing director at Annalect in New York, responsible for transforming data and analytics operations for Nissan. Prior to joining OMG, he held global data and analytics leadership roles in Wunderman Thompson across the US and UK.

All three appointees will report directly to Paul Shepherd, chief investment officer and president of Annalect at OMG APAC.

Shepherd said, “As we help our clients navigate a challenging business landscape, data and analytics will be a key differentiator in driving growth, value and transformation for organisations across all industries. The appointments of Ravi, Nina and Kothand underscore our commitment to help our clients leverage data and analytics to make more informed and customer-centric business decisions. The trio’s extensive experiences, skillsets and comprehension of the field is an indispensable advantage for the agency, which translates to invaluable benefits for our clients.”

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Marketing Featured Southeast Asia

realme Philippines names OMG’s FUSE as new PR agency of record

Manila, Philippines – As part of realme Philippines’ new strategy, the consumer electronics company has formally announced its partnership with FUSE, the PR agency under Omnicom Media Group – Philippines, to be its new PR agency of record. This partnership aims to further strengthen the brand’s top position in the local market. 

The adjustment to the PR agency will be supporting realme and narzo as two independent brands moving forward. With this, another agency will be reaching out to media partners for all narzo Philippines concerns. 

“We ask for everyone’s full cooperation with the changes so that we may have a smooth transition for all parties involved. For any clarifications and concerns, please do not hesitate to reach out to the concerned agencies,” said realme Philippines, in a formal statement.

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Marketing Featured Southeast Asia

Meryl Yap joins OMG Philippines as new general manager

Manila, Philippines – Omnicom Media Group (OMG) Philippines has named Meryl Yap as the agency network’s new general manager, which bolsters the network’s leadership bench strength on the back of OMG Philippines Unilab’s win.

She will report to Mary Buenaventura, CEO of Omnicom Media Group Philippines, and will officially assume her new role immediately.

Yap has held client leadership roles throughout her career working in global and local advertising agencies. In her previous client leadership roles at Mindshare, she oversees the planning and strategy portfolio for various Unilever brands across the food, confectionery, oral and skincare categories.

Prior to her leadership in Mindshare, Yap was previously the head of digital sales and sales strategy at media conglomerate ABS-CBN, and was in charge of expanding and developing ABS CBN’s digital ecosystem selling strategy.

Her client leadership experience across a diverse portfolio of blue-chip clients such as Beiersdorf, Google, Nissan and Visa will see her lead OMG Philippines in the new era of growth.

In her new role as OMG Philippines’ general manager, Yap will be overseeing the agency’s client accounts, managing new business pitches and streamlining agency processes to ensure the continuous growth of its clients’ businesses. 

Buenaventura said, “Meryl’s extensive client servicing experience within the industry along with her knowledge and capabilities, makes her the right person to continue the success of OMG Philippines. With her on board, I am confident that OMG Philippines has the best team who are focused on building meaningful partnerships with our clients to help them accelerate their business growth.”

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Marketing Featured South Asia

OMG India names Anand Chakravarthy as new chief growth officer

Mumbai, India – Media network Omnicom Media Group (OMG) in India has appointed Anand Chakravarthy, former managing director at Essence, to be its new chief growth officer

In his new role, Chakravarthy is set to use his strategic foresight and over two decades of industry experience to create new opportunities for growth and play an instrumental role in shaping OMG India’s future trajectory. He will be reporting directly to Kartik Sharma, group CEO of OMG India. 

Chakravarthy has over 24 years of experience in the media and advertising industry and has worked with many reputable businesses, all of which witnessed exponential growth under his guidance. He has also led many profitable businesses, including during his leadership stints at Essence Global, Wavemaker, and Reliance Broadcast Network. Chakravarthy’s strength lies in his ability to formulate crucial strategies that help businesses scale up and become sustainable in an extremely competitive market.

Commenting on his appointment, Chakravarthy said that he is thrilled to be a part of OMG India, as the network is recognised globally for its thought leadership and building future forward capabilities – a critical need in the industry today. 

“Working in this ecosystem with this team and leveraging these capabilities to help brands evolve without any limitations is a fantastic opportunity. I look forward to fully committing to OMG’s vision and pushing the boundaries of innovation & growth,” he added.

Meanwhile, Sharma said, “I am delighted to welcome Anand on board. His extensive knowledge, values-based leadership style and commitment to delivering results will undoubtedly be a great asset to our business going forward. His work speaks for itself and shows that he has the propensity to lead and help companies capitalize on new growth opportunities in an emerging market.”

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Marketing Featured Southeast Asia

OMG Vietnam bolsters core leadership team with key appointments

Ho Chi Minh, Vietnam – Omnicom Media Group (OMG) in Vietnam has announced key appointments to bolster its local core leadership team. They include Trang Tran as head of transformation, Hoang Nguyen as planning director, Uyen Nguyen Diep as strategy director, and San Nguyen as associate planning director.

These appointments are aligned with the agency’s focus on delivering top-notch strategic planning and innovation services to drive accelerated growth for clients’ businesses. In addition, they also follow a slate of new business wins for the agency such as Chanel, Sanofi, Asia Foods, along with the retention of Beiersdorf and Vinamilk.

With more than 14 years of experience, Tran was promoted from his role of business director. Prior to joining OMG, he held various EMEA regional roles at OMD and PHD, working alongside global brands from multiple sectors such as Hewlett Packard, Bethesda, and SC Johnson.

In his new role, Tran will be tasked with simplifying OMG’s operational processes to meet clients’ changing needs, helping them achieve business growth, and driving their digital transformation ambitions.

Meanwhile, Nguyen has previously held media planning roles in Wavemaker, GroupM, and Saatchi & Saatchi, serving a diverse range of clients including Masan, Nestle, Perfetti, and Samsung. His familiarity with the Vietnam market, on top of his knowledge and media planning capabilities, will see him lead an empowering team to serve clients more efficiently.

Diep was previously an associate director at Mindshare, where she has worked alongside Unilever, where she oversees the strategic planning, content, and commerce portfolio for 14 brands across fabric detergent, skin cleaning, and skincare categories. In her new role, she will be responsible for optimising planning strategy powered by the agency’s data platform, OMNI, and driving innovative marketing solutions for clients.

Lastly, San Nguyen has nine years of experience and has seen her working with prominent brands, including L’Oreal, Coca Cola, and Kimberly Clark.

All four new appointees will report directly to Julien Courant, chief operating officer at Omnicom Media Group Vietnam.

Speaking on the new appointments, Courant said, “The pandemic has accelerated the speed of change for the media industry and disrupted the industry on all fronts, especially retaining top talents in Vietnam. Despite the challenges, we remain steadfast in this endemic period, as we believe the key to this success is our commitment to investing in our people and capabilities. With the new core leadership team in place, we are positioned to drive new levels of business growth and help our clients’ transformative journey in this ever-changing digital landscape.”

Meanwhile, Tony Harradine, CEO of Omnicom Media Group APAC, shared, “As one of the fastest growing economies in Southeast Asia, Vietnam is constantly evolving in step with its digital and e-commerce growth. With the combined capabilities of the new core leadership team, we are committed to providing clients with the best-in-market expertise and partnering with them to grow their business in this dynamic business landscape.”

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Marketing Featured Southeast Asia

Omnicom Media Group elevated Chloe Neo to CEO role for Singapore

Singapore – Omnicom Media Group (OMG) has announced the elevation of Chloe Neo, to the role of chief executive officer of OMG Singapore. In her new role, Neo will be tasked to oversee all aspects of OMG Singapore’s business operations, championing the Group Vision, building capabilities, driving greater purpose and measurable success among its agencies in Singapore namely, OMD and PHD and the Group’s data and analytics division, Annalect. Neo will continue to report to Tony Harradine and will officially assume her new role immediately.

Neo’s promotion is an acknowledgement of her stellar track record for nurturing strong client relationships, elevating the agency’s capabilities, and fostering a people-first culture within the agency network. 

Neo’s boasts 14 years in playing an instrumental role in growing OMG Singapore’s business and regional hub services from strength to strength. Under her leadership as chief operating officer, she has established OMG Singapore and its affiliate agencies as the national and global media business partner for notable brands such as Scoot, Income, Razer and Poh Heng, retained major accounts such as Singtel and McDonald’s in multi-year partnerships, and increased Singapore’s business by 30% year-on-year.

On top of propelling business growth, Neo’s client-centric mindset has led the team to launch an array of specialised services and products across digital, commerce, investment, and data analytics. These market-leading solutions are dedicated to fostering healthy client relationships and expanding clients’ capabilities in support of their business transformation journey. While Neo’s commercial vision has allowed her to drive overall business growth, her visionary and talent-focused approach have nurtured a collaborative and people-first culture in the agency network.

Tony Harradine, CEO of Omnicom Media Group, APAC, said that over the years, Chloe has shown her unrelenting commitment to bringing transformative momentum to OMG Singapore. 

“She is a visionary leader, one with a strong track record of accelerating growth and expanding the agency network capabilities into one of the best in the market. Guided by empathy for her team and a passion for fostering rewarding client relationships, I am confident in Chloe’s ability to steer OMG Singapore towards a new era of growth,” Harradine said.

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Marketing Featured South Asia

OMG India, ELEVES launches Digital Bootcamp 2.0 to stimulate competitive digital marketing growth

Mumbai, India Omnicom Media Group has launched the second edition of its Digital Bootcamp in collaboration with executive upskilling platform, ELEVES. The paid internship program aims to stimulate growth in an ever-changing business and keep propelling the industry forward in an ever-changing world. The primary goal of the OMG Digital Bootcamp is to provide a leg up in the competitive field of digital marketing for recent college grads.

This time, the second iteration of OMG‘s Digital Bootcamp will teach and nurture a bevy of digital marketing acolytes, with a focus on media strategy. Omnicom Media Group and its agencies will not only provide people a chance to learn and prove themselves, but they will also give them the opportunity to work full-time. For those interested in a career in media, this program, developed by some of the greatest in the profession, will provide an opportunity to gain practical experience.

As more and more businesses compete to make their presence known in the digital space and take advantage of the power provided by constantly evolving technology, budding talent need the right tools and guidance to navigate the ecosystem and learn how to use key platforms to strategize and run successful campaigns. The initiative promises to provide hands-on training and impart knowledge about the most in-demand digital skills.

Kartik Sharma, group CEO,of Omnicom Media Group India, said their continuing success, curiosity to explore new realms in media and the potential to become even better motivates them to constantly push the boundaries and set an example as a pioneering force in the industry. 

“With this returning edition of the Bootcamp, we seek to attract even more bright minds who believe in creating a digitally sustainable future with zero limitations. Some of our best experts will serve in collaboration as a guiding force in empowering and nurturing upcoming talent,” Sharma said.

Anand Chakravarthy, co-founder of ELEVES, commented, “We live in a very different world today than what it was even 3 years ago. As more brands and services move online to cater to the fast-growing internet population in India, Digital Marketing is key for their success. But this requires a practical perspective of digital platforms and how best to leverage them to build brands online. 

Chakravarthy added,“We are thrilled to partner with OMG and run the second batch of the Digital Ninja Bootcamp, where our faculty will give them hands-on and practical upskilling across key digital platforms.” 

The OMG Digital Bootcamp is now open for applications and invites fresh graduates with a Bachelor’s Degree in any field, including Engineering, Business Management and Advertising streams to take advantage of this exciting opportunity.

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Main Feature Marketing APAC

Empowered Women 2022 Series: Eileen Ooi, CEO of Omnicom Media Group Malaysia

In a conversation with Eileen Ooi, the chief executive officer of Omnicom Media Group Malaysia, she shares her career journey which began with working in different media agencies including Starcom, Mindshare, Carat, Maxus, PHD. Her job experience at several media agency firms has aided her in shaping her career into the chief executive officer she is today.

In college, Eileen did not receive full support from her mother but she still persisted in following her passion for marketing and advertising. 

“Self-belief can take you far or it can limit you as much as you want it to be. So for me I think just be fearless and courageous and go out there and [break your limits],” Eileen adds.

During the conversation with Eileen, we asked about her journey in working as a leader in the media agency industry, and she shared, “When you become a leader, let’s say director the way you need to manage your team is very different, you learn with leadership authority versus leadership with influence and thinking whether to take an empathetic route or a task route. It is the transformative moment where you actually become aware of who you are and where your gaps are and opportunities and strengths.” 

Meanwhile, Eileen also discussed how media agencies and media planning have changed, she explained, “We no longer just think about how do we win the consumers over but we also need to think about how do we win the algorithm and how do we outsmart the algorithm to ensure that our campaign will be the most effective and also the most efficient way of delivering it as well.”

Watch the full conversation with Eileen Ooi over on YouTube, where Eileen shares further on her best leadership practices as well as her insights on how the landscape of the media affects consumer behaviour. 

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Marketing Featured Southeast Asia

Omnicom Media Group appointed as media agency of record of Angkas

Manila, Philippines – Omnicom Media Group has been appointed the media agency of record of Angkas, the Philippine-based motorcycle ride-sharing service. The appointment follows after Angkas decided to go with an agency that can provide relevance and creativity while pushing the envelope of innovation further.

George Royeca, chief executive officer at Angkas, said, “We chose OMG as our media AOR as they have successfully shown innovative thinking, strong media capabilities, and transparency which we truly value. We are excited to see how this partnership can further drive Angkas’ goals this 2022.”

Meanwhile, Mary Buenaventura, CEO and president at OMG, commented, “We are thrilled to be given the chance to work with a progressive brand who is a pioneer in its category.”

She also added that Angkas is a trailblazer that promotes a win-win situation for both the company and its riders, “not only in providing a transportation option to commuters but also in providing livelihoods for Filipinos.”

Founded in 2016, Angkas has also ventured into the package delivery scene, and has a large presence in Metro Manila, Cebu, Cagayan de Oro, and General Santos City. There are also plans for Angkas to eye provincial expansion in the Philippines, including in Batangas.