Tag: Omnicom
Kuala Lumpur, Malaysia – In a market where Ramadan campaigns often lean heavily on sentiment, MILO Malaysia is betting on something more grounded: early mornings, hot meals, and unpaid labour. Its latest push, “Tenaga Untuk Mencipta Kebaikan” (“Energy to Do Good”), trades polished storytelling for on-the-ground...
U.S.A. – Following last year’s Omnicom–IPG merger, Omnicom Public Relations (OPR) is restructuring its portfolio, merging Golin and Ketchum and integrating Porter Novelli within FleishmanHillard. In a memo seen by MARKETECH APAC, OPR said the Omnicom-IPG acquisition “created an opportunity for OPR to...
Singapore – Mandai Wildlife Group has appointed Omnicom Media Group’s PHD as its global media agency of record, tasking the network with overseeing integrated strategy and buying across seven international markets. Effective January 2026, the agency manages strategy, planning, and performance optimisation...
Singapore – Omnicom has launched the next generation of ‘Omni’, a marketing intelligence platform that integrates the company’s creative, media, data, and AI capabilities. The platform brings together Omnicom’s Connected Capabilities and the resources of its recently acquired Interpublic assets,...
Singapore — McCann Singapore and MullenLowe Singapore will combine to form a single integrated creative agency, operating under the McCann Singapore brand, following Omnicom’s acquisition of Interpublic. The move marks a strategic exception to the global realignment, which sees MullenLowe joining TBWA...
USA – Advertising giant Omnicom announced it will lay off more than 4,000 employees and restructure its agency portfolio, including retiring several major ad brands under its newly acquired Interpublic Group (IPG). The acquisition, completed in November last year, positions Omnicom as “the world’s leading...
According to the company, the integration aims to reshape how data, creativity and technology work together to support clients’ growth strategies.
ACCC considers that the proposed acquisition would be unlikely to substantially lessen competition in the supply of media buying services and marketing and communications services.
Omnicom reports that new company will have over 100,000 expert practitioners. The company will deliver end-to-end services across media, precision marketing, CRM, data, digital commerce, advertising, healthcare, public relations and branding.
The acquisition is expected to close in the first quarter of 2024 and is subject to Ascential shareholder approval, regulatory approvals, and customary closing conditions.
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