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Tag: Sydney

Gemma Hudson CEO Burson
Burson appoints Gemma Hudson as CEO for ANZ 
Posted on July 14, 2026
by Julian Bartolome
Sydney, Australia — Burson has appointed Gemma Hudson as Chief Executive Officer (CEO) of its Australia and New Zealand business, strengthening its regional leadership as the global communications agency looks to accelerate growth and expand its integrated communications offering across the market. Effective...
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Mountain Dew campaign
Mountain Dew gamifies new flavour releases with real-world treasure hunt via Curious Nation 
Posted on July 1, 2026
by Julian Bartolome
Sydney, Australia — Mountain Dew has launched its new ‘Flavour Hunt’ activation, transforming the release of its latest drinks into a social-first treasure hunt designed to drive product discovery, retail traffic, and consumer engagement. Created by brand experience agency Curious Nation in partnership...
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kantar report content creation
High engagement doesn’t guarantee ROI, creator marketing effectiveness: report 
Posted on June 29, 2026
by Julian Bartolome
Sydney, Australia — Only 6% of branded creator content successfully delivers both strong audience engagement and meaningful brand-building, highlighting the limitations of relying on platform engagement metrics to measure campaign success. The findings come from Kantar’s newly released ‘The Creator Game...
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omoda jaecoo appoints alt shift
OMODA JAECOO appoints alt/shift/ to grow brand visibility across Australia
Posted on June 26, 2026
by Julian Bartolome
Sydney, Australia —OMODA JAECOO has appointed social creative agency alt/shift/ as its PR agency in Australia, supporting the automotive brand’s continued growth and expanding presence in the local market. Under the appointment, alt/shift/ will lead OMODA JAECOO’s earned media strategy, managing media...
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omnicom x cx
Omnicom Oceania strengthens connected customer experience with CX Lavender acquisition 
Posted on June 24, 2026
by Julian Bartolome
Sydney, Australia — Omnicom Oceania has acquired a majority stake in Australian customer experience agency CX Lavender, strengthening its capabilities in customer experience, loyalty, and digital transformation as brands increasingly look for connected customer journeys. Founded in 1997, CX Lavender...
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samsung aus
Samsung turns Galaxy S26 Ultra into a pocket-sized VAR in new grassroots football campaign
Posted on June 23, 2026
by Julian Bartolome
Sydney, Australia — Samsung Electronics Australia has launched a new campaign that transforms its Galaxy S26 Ultra into a pocket-sized virtual assistant referee (VAR), using grassroots football to showcase how mobile technology can help reduce sideline disputes and create a better match-day experience....
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could this be perimenopause
Australian gov’t, Ogilvy launch awareness campaign to debunk ‘menopause transition’ stigma
Posted on June 1, 2026
by Julian Bartolome
Sydney, Australia — As part of its first-ever national effort to raise awareness around perimenopause and menopause, the Australian Government has launched the “Could This Be Perimenopause?” campaign, designed to shed light on the often-overlooked ‘inner voice’ of women navigating the transitional life...
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Apparent
Apparent names three new creative directors in Sydney
Posted on October 2, 2025
by Lyene Marie Darang
Sydney, Australia — Independent agency Apparent has expanded its leadership team with three senior appointments, naming Gillian Dalla Pozza, Sam McGuinness, and Leisa Ilander as creative directors. Ilander and Dalla Pozza, who previously worked together as associate creative directors at Dentsu Creative,...
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Untitled design (39)
Ogilvy Sydney taps global industry leaders for three new senior hires
Posted on October 10, 2023
by Teddy Cambosa
Ogilvy Sydney has announced three key senior appointments, which include Jane Jacob, who will serve as head of strategy, Clare Lambert, who takes on the role of Sydney client head, and Emily Shum, who joins as its customer experience director. All three of these appointments take effect immediately and...
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Nunn Media Sydney announces five new hires
Nunn Media Sydney announces five new hires
Posted on February 9, 2022
by Teddy Cambosa
The new appointments at Nunn Media Sydney are part of the agency's growing clientele base in the city.
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