Perth, Australia — Omnicom Oceania has strengthened its presence in Western Australia after three of its media agencies were appointed to the Western Australian Government’s media agency panel.
Covering media strategy, planning, and trading, the appointments of OMD WA, MediaHub, and Initiative position the agencies to support government communications and reinforce Omnicom Oceania’s growing role in the state’s public sector.
Together, the three agencies will form part of the WA Government’s media roster, reflecting the group’s expertise in delivering integrated media solutions backed by data, technology and measurable outcomes.
The appointments also expand Omnicom Oceania’s government portfolio in Western Australia, highlighting the group’s continued investment in public sector communications and its ability to support large-scale campaigns across multiple agencies.
Kristiaan Kroon, CEO of Omnicom Media Australia, said the appointments recognise the strength of the group’s talent and capabilities in the state.
“This is a fantastic result for our agencies and a strong vote of confidence in the breadth and depth of talent we have across Omnicom Oceania and Omnicom Media in WA. With the addition of MediaHub and OMD WA to the WA Government roster, alongside Initiative, we are further scaling our already significant presence in the state,” explained Kroon.
Alongside creative agency 303 and independent partner Longreach, Kroon added that the appointments are expected to support a more connected approach across the state.
“This is about a more joined-up, whole-of-government approach, bringing together experienced talent, data and technology to deliver clearer, more accountable outcomes for Western Australians. It will be a step-change in how we partner with the WA government to drive real impact across services, communications and community engagement,” shared Kroon.
The latest appointments further reinforce Omnicom Oceania’s position as a trusted partner for government communications while expanding opportunities for collaboration across its media agencies in Western Australia.
