Indonesia — Truecaller Ads has globally launched Call-to-Cart, a new AI-powered commerce platform designed to help brands move consumers from product discovery to checkout in just two steps, giving marketers a faster and more seamless way to drive conversions.
The platform is designed to address one of mobile commerce’s biggest challenges: consumer drop-off caused by lengthy purchasing journeys.
By combining AI-driven targeting with commerce integrations, Call-to-Cart allows brands to engage consumers during high-attention moments when they receive or finish a phone call, reducing the number of steps needed to complete a purchase.
The launch marks the first Truecaller Ads solution built specifically for direct advertisers on a global scale, and by being available across Truecaller’s user base of more than 500 million active users in over 150 countries, the platform offers marketers access to billions of daily advertising opportunities within one of the world’s most widely used communication platforms.
Call-to-Cart is also designed to help brands connect advertising with commerce more effectively by turning communication touchpoints into shopping opportunities, creating a more direct route from ad engagement to transaction instead of directing users through multiple apps and pages to help improve conversion rates while simplifying the customer journey.
“Millions of purchase decisions begin outside shopping environments. Communication moments represent an effective commerce surface, and through Call-to-Cart we enable that opportunity,” shared Hemant Arora, VP and Global Head of Truecaller Ads.
“It is a product purpose-built for our largest advertiser category base of FMCG, D2C beauty, pharma, fintech, and mobility, where relevance and timing play a significant role in consumer journey across the full funnel,” added Arora.
The solution also offers a high level of customisation. During its initial rollout, Truecaller Ads is providing selected always-on direct advertisers with dedicated onboarding, bespoke integrations and priority access to its adVantage programme—an intelligence platform developed in-house by Truecaller—enabling brands to tailor campaigns to specific business objectives.
“Behind every Call-to-Cart experience is adVantage, an intelligence platform developed in-house by Truecaller to power relevance across the entire journey. Combining an advanced recommendation engine, AI driven personalization and relevant first party signals, adVantage helps connect users with the right offers at the right moment,” said Liniker Seixas, Engineering Director at adVantage and Truecaller Ads.
“The result is a commerce experience that feels seamless for consumers and delivers stronger outcomes for advertisers, turning communication moments into measurable commerce opportunities,” added Seixas.
The launch reflects the growing demand for advertising solutions that combine AI, personalisation, and commerce into a single experience, which is becoming increasingly important as marketers continue to focus on improving return on ad spend and reducing friction in the customer journey by connecting media exposure directly with purchasing.
Through Call-to-Cart, Truecaller Ads aims to expand its role beyond communications by creating new opportunities for brands to drive measurable business outcomes through mobile-first commerce.
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