India – Truecaller, the global caller ID and call-blocking app, has launched a new campaign celebrating its long-awaited arrival on iPhone, capturing the joy and relief of accurately identified calls.
Conceptualised by Talented and produced by Potli Baba Mediahouse, the campaign features Bollywood veterans Deepak Tijori and Sheeba Chaddha dancing with joy as Truecaller finally arrives on iPhone.
The campaign captures the spirit of ‘dance like no one’s watching,’ illustrating how Truecaller’s Live Caller ID lookup enhances caller identification and security for iPhone users.
Speaking about the films, Ashwani Sinha, vice president for global brand at Truecaller, said, “The films try to capture a moment of undiluted jubilation that one may experience when something were to happen after a long, long wait. Now that Truecaller finally works as effectively on iPhones as it does on Android, we decided to celebrate and share our ‘mic drop’ moment with iPhone users in a mutually relatable manner! ”
Binaifer Dulani & Prashant Gopalakrishnan, founding partners at Talented, added, “When every call is no longer a guessing game, but instead a moment of clarity, you can finally enjoy your ringtone again. In a film without dialogue, conscious elements like body language, music, choreography, and sets work harder. With Truecaller finally arriving for iPhone users, this marks a monumental milestone in Truecaller’s India journey.”
