Sydney, Australia – S4 Capital’s Monks has named Brett Camilleri as vice president of measurement for APAC, marking a strategic push to expand its marketing mix modelling (MMM) and measurement solutions in the region.
Camilleri brings nearly 20 years of experience in marketing effectiveness, including senior roles at WPP where he led enterprise-scale MMM programmes, established a Centre of Excellence for Analytics, and spearheaded ROI benchmark studies.
His expertise spans attribution modelling, media optimisation, and digital measurement across finance, retail, telecoms, automotive, and FMCG geared for clients seeking advanced measurement solutions.
Camilleri described his role, “Our goal is to help them build robust solutions that unlock ‘aha moments’ and drive real commercial value, whether through Monks’ proprietary solutions, open-source tools, or by supporting their in-house initiatives.”
A key focus for him will be supporting the rollout of Meridian, Google’s open-source MMM software.
Monks, a certified Meridian partner, is running workshops and consultancy across APAC, with recent events in Melbourne and Sydney and a forthcoming session in Auckland.
“Brett’s appointment reinforces our commitment to offering world-class measurement solutions that address the specific challenges brands face in APAC. His depth of experience will be instrumental in elevating our regional capabilities,” said Jakub Otrząsek, SVP of data APAC at Monks.
With Camilleri at the helm, Monks aims to help brands cut through the noise of data silos, privacy shifts, and budget pressures by sharpening measurement strategies—keeping marketers on the right track in an increasingly complex landscape.
