Singapore — ION Orchard has unveiled its Autumn/Winter campaign, Live the Race, bringing the glamour of Formula 1 to Orchard Road ahead of the Singapore Grand Prix.
Running from 22 September to 12 October 2025, the campaign integrates race-inspired experiences, exclusive brand activations, and seasonal shopping rewards, complementing the mall’s wider theme, ‘A New Season, A New Silhouette,’ which continues until 6 November.
At the centre of the campaign is a Race Village featuring four key activations:
- TAG Heuer’s interactive showcase with historic racing timepieces and the Oracle Red Bull Racing F1® Team Show Car
- LEGO’s VR racing and pit-stop simulations
- Visa, Tudor, and Hugo’s world of the Visa Cash App Racing Bulls Team (on 1 October)
- Elemis’ Formula One™-inspired skincare pop-up in partnership with Aston Martin Aramco
Shoppers can also expect elevated privileges and promotions. From 1 to 5 October, ION+ Rewards members will enjoy rebates of up to 10 per cent with a minimum spend, while participating luxury brands will offer exclusive gifts.
Tourists will benefit from additional perks including complimentary treats, extended ‘GST-free’ shopping, and entry to a Food & Heritage Trail designed to highlight Singapore’s culture through cuisine and art within the mall.
The campaign coincides with new and expanded retail destinations.
Swiss watchmaker Breguet has opened a flagship boutique, Café Nesuto has launched its third outlet offering artisanal Japanese-style patisserie, and The Planet Traveller has introduced Asia’s largest travel and lifestyle concept store spanning 1,000 square metres.
Seasonal beauty pop-ups from Kiehl’s and Shiseido will further enhance the line-up, offering immersive experiences, skincare consultations and exclusive product launches.
Yeo Mui Hong, chief executive officer of Orchard Turn Developments, said the campaign captures the energy of the season.
ION Orchard remains one of Singapore’s leading luxury shopping destinations, with nearly 300 stores across eight floors. Strategically located above Orchard MRT station, the mall combines flagship fashion houses, lifestyle brands and dining experiences, reinforcing its position as a hub for both local shoppers and international customers.
“This Autumn/Winter season, ION Orchard comes alive with the glamour and excitement of the Singapore Grand Prix. Together with our partners, we are thrilled to present curated experiences, brand debuts, and a Race Village that celebrates speed, innovation and style,” Hong noted.
