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Tag: Activations

fc barcelona lny celebrations
FC Barcelona marks Year of the Horse with Lunar New Year activations
Posted on February 6, 2026
by Aliza Carmona
Hong Kong – FC Barcelona is marking the Lunar New Year at its home ground with its “Forging the Future”-themed festivities, featuring a series of celebratory activities in a distinctive Barça style for the Year of the Horse. The club first launched its Lunar New Year campaign in 2012, aiming to strengthen...
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Bridgerton Season of Love
Bridgerton waltzes into 2026 with a ‘Season of Love’ built on brands, balls, and fandom
Posted on January 12, 2026
by Sharona Nicole Semilla
California, United States — Netflix is turning romance into a full-scale brand experience as Bridgerton returns with its 2026 Season of Love, combining global fan activations, experiential partnerships and consumer collaborations ahead of the series’ fourth season. Running in the lead-up to the premiere...
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Colgate Sentiments Main KV
Colgate rolls out limited-edition collections, citywide activations to honour heritage in Hong Kong
Posted on January 7, 2026
by Aliza Carmona
Hong Kong – Colgate has launched a new campaign in Hong Kong to mark more than 200 years of heritage, introducing its first blind box concept alongside limited-edition collectibles and a series of large-scale, city-wide installations and activations. As part of the campaign, Colgate has introduced its...
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ION ORCHARD GRAND PRIX CAMPAIGN
Singapore’s ION Orchard launches Grand Prix-themed interactive campaign
Posted on September 2, 2025
by Sharona Nicole Semilla
Singapore — ION Orchard has unveiled its Autumn/Winter campaign, Live the Race, bringing the glamour of Formula 1 to Orchard Road ahead of the Singapore Grand Prix.  Running from 22 September to 12 October 2025, the campaign integrates race-inspired experiences, exclusive brand activations, and...
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Viu-Singapore-K-drama-Original-Series-Campaign
Viu Singapore marks premiere of K-drama series ‘Again My Life’ with digital, OOH activations
Posted on April 8, 2022
by Kathleen Murata
The activations for Viu Singapore's latest Viu Original K-drama series, ‘Again My Life’, seek to bring Singaporeans back in time.
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