Singapore – Australian frozen yogurt brand Yo‑Chi has launched its first international flagship store at Orchard Central, Singapore on August 15—marking the brand’s global step in its mission of ‘Sharing the Chi’.
To introduce the brand to Singapore, Yo-Chi has tapped influencer agency Kobe for an influencer-led launch spotlighting its self-serve concept and signature frozen yogurt creations.
The new store features ten classic yogurt bases alongside Singapore-exclusive toppings, including local jellies, popping pearls, and even a Nutella fountain—giving customers a wide range of options to personalize their froyo bowls.
Since its launch in Melbourne in 2012, Yo-Chi has built its reputation on fresh, premium Australian milk and a customer-first self-serve model.
“We’re excited to bring our self‑serve concept to Orchard Road and invite Singaporeans to share the ‘Chi’ by creating their own frozen‑yogurt masterpieces. Our mission has always been about good energy and creativity, and we look forward to being part of Singapore’s vibrant community,” says Yo-Chi Singapore co-owner Amy Bell.
The Singapore opening was attended by lifestyle and food influencers as part of the #YoChiSG campaign, encouraging creators and guests alike to craft their own froyo masterpieces.
“By collaborating with foodies, lifestyle tastemakers and family‑focused influencers, we amplified Yo‑Chi’s story and generated excitement around the launch. We’re proud to support a brand that values quality and community as much as we do,” Kobe Associate Director Collin Tio added.
The flagship launch generated strong buzz—with the first customer who lined up as early as 3:15 a.m. to be among the first to try the froyo brand. With its Orchard Central debut, Yo-Chi is now eyeing further expansion across Southeast Asia.
