Australia – Socially-led creative agency We Are Social Australia has been appointed as the new social agency of record for KFC Australia, following a competitive pitch.
As KFC continues to evolve its role in culture and deepen its connection with younger, social-first audiences, We Are Social joins the brand’s agency roster to strengthen its social presence and cultural impact.
Following the launch of KFC’s new brand platform, FLG, We Are Social will lead social strategy and execution, delivering content that builds cultural relevance while driving retail.
The remit includes always-on content, socially-led campaigns, influencer partnerships, and real-time activation. Work will be developed in close collaboration with Ogilvy and media partner Essence MediaCom, as part of the KFC agency village.
“Some briefs just hit different. KFC has real cultural clout, and we don’t take that lightly. We’re here to build on that equity with ideas that earn attention and spark the kind of conversations Australians actually want to be part of,” said Suzie Shaw, APAC CEO at We Are Social.
Meanwhile, Sally Spriggs, group marketing director of KFC Australia, commented, “We’re excited to be partnering with the team at We Are Social as we continue to build a strong connection between our iconic brand and young Australians.”
We Are Social also works with KFC in its Thailand office, which was launched in March this year following the appointment of Suzie Shaw as the agency’s new CEO for APAC.
Separately, KFC in Vietnam has appointed WPP Media as its media agency of record, where the agency will be taking on full responsibility for integrated media planning and buying, as well as analytics across the Vietnamese market, drawing on its in-house data & analytics capabilities and influencer marketing expertise through its specialist unit, GOAT.
