London, United Kingdom – Socially-led creative agency We Are Social has appointed key leaders to boost its global operations. The agency has promoted Mobbie Nazir as its new chief strategy and growth officer, Emma Cumming as chief of staff, and Silvia Mauri as global head of people and culture.
Nazir previously held the role of global chief strategy officer. Expanding his role, Nazir will oversee the agency’s global business growth, solidifying its position in the market. He will also focus on marketing and public relations, bolstering social media strategy.
Meanwhile, Cumming was formerly the agency’s global culture director. In her new role, she will handle strategic initiatives, overseeing leadership effectiveness and internal communications.
Mauri, previously the global people director, will be focusing on the agency’s employee satisfaction and engagement in her new role.
Nazir, Cumming, and Mauri comprise We Are Social’s executive management board.
“Social media is more crucial than ever for marketers and We Are Social is in the fortunate position of being the world’s leading social agency at a time when investment in social is accelerating. As the social landscape evolves, we’re seeing increasing opportunities to build on what we’re best known for – our first-class social creative output – with more creator and influencer-led work, greater global scale and an increased focus on the integration of paid social and ROI-driven measurement. I’m excited to be taking on this role, helping align our approach to growth more closely with our wider business strategy,” Nazir commented.
Toby Southgate, global group chief executive officer at We Are Social, said, “The promotions of Mobbie, Emma and Silvia mark a significant shift for We Are Social, demonstrating our commitment to growth and to our people. With Mobbie’s extensive experience in global client and strategy work, and her huge contribution to our business strategy and thought leadership over the last decade, she’s perfectly placed to drive our growth plans forward at the speed that social demands.
“I’d also like to congratulate Emma and Silvia on their well-deserved promotions. They have both been key players in the agency for a long time, and their roles will be vital to ensuring that our people all over the world thrive, can make career-defining work, and have fun doing it. Their leadership will be invaluable to our continued success,” Southgate added.Southgate, to whom the newly promoted leaders will report, was recently appointed to lead We Are Social as global group CEO.
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