Singapore – Kargo has launched three new connected TV (CTV) ad formats in the Asia-Pacific region, aiming to solve some of the key challenges marketers face in the rapidly growing streaming space.
The new ad units—Tile, Flipbook, and Mirage—are designed to offer advertisers greater creative flexibility, enhanced storytelling capabilities, and measurable results across premium streaming platforms. These formats combine striking design with proprietary ad tech under Kargo’s “Creative Science” approach.
CTV’s growing popularity in the region has attracted a surge of advertiser interest, but Kargo says brands are often held back by fragmented audiences, inconsistent measurement standards, and the use of low-quality video creatives. The company’s new solutions are designed to tackle these issues head-on.
“Advertisers need a partner that delivers the complete package for CTV—that includes designing captivating creative, delivering to targeted audiences at scale, and providing quality inventory and reliable measurement,” said Rob Leach, general manager, APAC at Kargo. “With these new additions to Kargo’s existing CTV ad suite, Kargo provides everything advertisers need and more.”
The three new formats include:
- Tile: Converts vertical social video into a polished CTV spot using tiled clips alongside brand messaging. It enables social campaigns to scale onto the TV screen while maintaining targeting precision across the open web.
- Flipbook: A dynamic, interactive format that scrolls through different product features and branding elements, ideal for storytelling and product launches.
- Mirage: An ad format that begins with animation before transitioning into a video asset. Validated by RealEyes’ AI creative testing, it has shown a 54% increase in attention during the first two seconds versus standard CTV ads.
According to Kargo, these innovations are part of a broader push to elevate performance advertising on CTV while keeping the viewer experience seamless. With expanded targeting tools and reliable performance metrics, the company aims to provide a full-stack solution for advertisers navigating the increasingly complex CTV ecosystem in APAC.
