Berlin, Germany – PIABO Communications, a communications agency in Europe, has opened its new Asia-Pacific (APAC) hub in Singapore. The new hub aims to solidify PIABO’s position as a global partner for tech companies.
Responding to the increasing demand for communications counsel in APAC, PIABO also aims to help local companies looking for representation in Europe.
Through the new APAC hub, PIABO aims to become more accessible to clients and partners in the region as it considers Singapore as the economic center of APAC. It acts as a central hub for companies seeking expansion in markets including Indonesia, Vietnam, Malaysia, Thailand, and the Philippines.
With its closer location to clients in the region, PIABO enhances its global collaboration and intercultural competence. This will allow its network of clients and partners to develop a global strategy while ensuring local execution.
Sara Pereira, managing director in APAC, is set to lead and oversee PIABO’s APAC operations, leveraging her experience in the industry. Pereira has previously worked with companies such as Ogilvy and WE Communications.
Tilo Bonow, founder and chief executive officer of PIABO Communications, said, “Our expansion into Singapore is a strategic step to offer our clients a stronger presence in Asia’s dynamic markets. Many international companies face challenges in effectively communicating their brand messages in Asia. By having a team on the ground, we will be able to better support them and help them achieve their growth objectives.”
“The region’s innovative strength and the growing demand for communications services offer enormous potential. My goal is to help our clients successfully establish their brands in Asian markets and build sustainable relationships. With PIABO, a European market leader in innovation communications, we are bringing new momentum to the market,” Pereira commented.
Daniela Harzer, managing director and chief operating officer of PIABO Communications, commented, “This move demonstrates that we are ready to take the next step in our internationalization. With our new office in Singapore, we offer our network global reach combined with local expertise. It opens up opportunities for our team to learn from each other and grow together.”
