Singapore – The Ministry of Digital Development and Information (MDDI) is celebrating Singapore’s 60th year of independence in its latest campaign with independent agency GOVT Singapore.
In line with the SG60 celebrations in 2025, the campaign honours the nation-building, multiculturalism, and resilience that has molded the country over the years.
Directed by Freeflow Productions’ Roslee Yusof, the campaign film highlights Singaporeans’ refreshed spirit as they contribute to the country’s growth.
The campaign also features key visuals displaying Singaporeans from different walks of life, in conjunction with interview videos telling their stories. These include multicultural band yIN Harmony, community volunteer group Kampung Kakis’ Mae Tan, Will & Well fashion designer Elisa Lim, artist with disabilities Gary Chong, local start-up Commenhers’ Nuryanee Anisah, and mental health and disability advocates Lino Felix and Zoe Zora.
The campaign video is available across Singapore government’s social media platforms and can be viewed on select television channels until the end of January.
Aaron Lye, director of Campaigns and Production Department at MDDI, said, “The celebration of our nation’s 60th birthday is an opportunity to build on the Forward Singapore exercise in refreshing our social compact. In commemorating SG60 together, we hope that Singaporeans can step forward and partner with one another to make the lives of fellow Singaporeans better. Let’s contribute to building a stronger Singapore together as we chart the journey of our future Singapore together.”
Tim Chan, executive creative director at GOVT Singapore, commented, “It’s always an honour to be involved in a campaign like this. As the country celebrates its 60th birthday, we wanted the work to be a reflection of a Singapore that has evolved towards a new chapter of togetherness, boldness and progress.”
