Indonesia – Juicebox has been selected as the marketing agency for the Sanur Special Economic Zone project, tasked with positioning Bali as a premier global wellness and tourism destination through cutting-edge design, technology, and strategic marketing solutions.
Spanning 41.6 hectares of the iconic former Grand Inna Bali Beach Hotel and Golf Course, the Sanur Special Economic Zone (SEZ)—also known as The Sanur—is a pioneering project endorsed by Indonesia’s Ministry of State-Owned Enterprises (SOE) to transform the country’s health and tourism industries.
The Sanur SEZ features state-of-the-art facilities, including the Bali International Hospital, five-star hotels, botanical gardens, a world-class convention centre, and shopping, all reflecting innovation, luxury, and sustainability.
Juicebox’s involvement in the Sanur SEZ project underscores its expertise in delivering impactful design, technology, and marketing solutions for high-profile initiatives across the region.
With this partnership, Juicebox aims to solidify their reputation as a trusted agency for government, tourism, and economic projects in Indonesia.
Commenting on the appointment, Tarryn West, agency director at Juicebox, said, “Having worked with Bali’s hospitality industry for over a decade, it’s fantastic to see initiatives like the Sanur Special Economic Zone take shape.”
“Following the success of developments like the Icon Mall and other beachfront projects, this new endeavour is elevating the quality of tourism offerings in Sanur and is a first for Indonesia. The Sanur SEZ also delivers significant benefits for domestic travellers and local communities, enhancing opportunities and experiences for everyone,” West added.
The Sanur SEZ aims to establish Bali as a top medical and wellness tourism destination, catering to both domestic and international patients. With streamlined permits for foreign health practitioners, advanced medical technologies, and comprehensive patient services, the SEZ is set to attract high-value investments and boost Indonesia’s economy.
The project is expected to attract 140,000 patients annually, saving Rp86 trillion (US$5.5b) in outbound medical expenses. It is also projected to generate Rp15-20 trillion (US$1.27b) in investments and contribute Rp80.7 trillion (US$5.16b) to Indonesia’s GDP by 2045.
