Singapore – Gen X collectors are leading the collectibles boom in Singapore, according to a study from recommerce marketplace Carousell. While millennials and Gen Z ‘kidults’ were initially observed as indulging in collecting, Carousell’s report unveils a shift as older collectors emerge as key players.
The study reveals that 42% of Carousell users in the hobbies and toys category are above the age of 40, with the age range 41-50 emerging as the largest segment. Among all users, this demographic also emerged as the second-highest spenders.
40% of users in the said segment have reported an annual spending of over $1,000, lagging behind users aged 26-35 (56%).
Gen X collectors have made browsing collectibles a part of their routine, with 47% organising their collections through spreadsheets and documents.
While half of users above 40 years old prefer using Carousell for their collectibles purchase, 33% favour shopping at physical stores. 19% even attend events and conventions.
Figurines and toys emerged as the most popular among all age groups, preferred by 59%. Pop Mart characters ‘Labubu’ and ‘Crybaby’ were the most popular. Meanwhile, 24% chose trading cards and 22% preferred LEGO.
