India – In an effort to foster innovation and growth in the startup ecosystem, Zee Entertainment Enterprises has recently launched its collaboration with the National Association of Software and Service Companies, a non-governmental trade association and advocacy group in India.
Through this joint venture, the two will work together to introduce the Generative AI Foundry programme, an initiative that focuses on advancing and sustaining co-piloted generative AI solutions for India’s media and entertainment industries.
In particular, said collaboration has already hosted a one-day workshop, identifying common interests and potential partnerships. This coincides with the company’s goal to nurture collaborative growth and empower select start-ups to succeed in the dynamic AI landscape.
As part of the workshop, ZED then welcomed 14 firms from the Nasscom Generative AI Foundry initiative at the ZED Technology & Innovation Hub in Bengaluru.
Speaking about the project, Nitin Mittal, president of technology and data at ZEE, said, “We are delighted to embark upon this exciting journey in collaboration with Nasscom, aiming to shape the future of India’s AI community. The synergy between our endeavours, Nasscom’s commitment to nurturing tech startups, and ZEE’s leadership in media innovation signifies more than just a convergence of minds—it represents a fusion of futuristic visions poised to define the industry’s next chapter.”
“As a frontrunner in India’s M&E ecosystem, this partnership stands as a testament to our commitment to elevating the consumer experience by leveraging digital technologies. At ZEE, we believe that collaborations of this nature are instrumental in propelling the growth of startups and fostering innovation in India’s AI landscape,” he added.
Following this endeavour, Ankit Bose, head at NASSCOM AI, also shared, “The partnership between both organisations is a significant one for the generative AI startups. It is heartening to witness excellent initiatives from the industry to collaborate with these startups.
“The innovative solutions possess the potential to transform various sectors, including M&E,” he concluded.
