Singapore – Global communications firm WE Communications has appointed Troy Lee as its senior director and head of sectors and Ayden Ong as its director and head of digital, experience, and Technology (DXT), and strategy.
The appointments are targeted at enhancing the firm’s Singapore leadership team, delivering value to clients, and steering the next phase of growth for the agency while strengthening its strategic integrated communications offerings.
In the new role, Lee brings with him over two decades of experience in strategic communications, reputation management, C-suite positioning, and crisis management. He is also a seasoned practitioner with experience in crisis and issues management at Temasek.
He will also play a lead role on the Singapore Tourism Board account and will provide senior counsel for WE Communications’ clients such as Capgemini, Johnson & Johnson, Honeywell, and Adobe.
Meanwhile, Ong was elevated from being the firm’s Associate Director of DXT. He has been with WE Communications for over two years and has played a key role in developing and growing its DXT team.
Ong will also lead the Singapore team’s integrated marketing, digital, and data capabilities for the agency’s clients, including its predictive data intelligence, content, creative, social, digital marketing and production teams.
“His ability to blend communications, digital platforms, data, creative and strategy together, has made him an invaluable partner to clients and brands that are transforming the way they communicate,” said Daryl Ho, managing director at WE Singapore.
Ho also added that Lee and Ong have extensive experience and diverse knowledge and believes that the two will be great leaders to the teams and incredibly valuable partners to their clients.
“Our industry has been in an extended transformative season, pre, during and post-COVID. The ability to make communications and marketing valuable again is truly a mix of art and science. It is no longer just about great storytelling, but how you blend the science in data and utilize technology to be extremely agile and efficient in building a brand,” he added.
Recently, WE Communications has also announced two new regional executive promotions for its APAC and EMEA businesses.
