Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing Global
No posts found

Warner Bros. Discovery likely to reject Paramount’s hostile takeover bid

by Teddy Cambosa

-

December 17, 2025

Warner Bros. Discovery likely to reject Paramount’s hostile takeover bid

Our What’s NEXT in Marketing 2026 Conference Series returns to the Philippines, Singapore, Hong Kong, Indonesia, Malaysia—and for the first time in Thailand! Brace yourself for bold ideas driving the next marketing wave. Click here to learn more!

Singapore – Warner Bros. Discovery (WBD) is expected to advise its shareholders to reject an unsolicited takeover bid from Paramount Skydance, according to sources cited by Reuters. The proposed offer, valued at roughly $108.4 billion, is considered hostile, as it was made directly to shareholders rather than through negotiations with WBD’s board.

Instead, the board is likely to endorse a previously agreed deal with Netflix, which involves a combination of cash and stock to acquire WBD’s streaming and studio assets. While the Netflix agreement is valued at approximately $72 billion, sources say WBD’s leadership sees it as a more certain and strategically aligned transaction.

Paramount’s offer, which included an all-cash bid of $30 per share for all of WBD, covered the company’s full portfolio, including cable networks such as CNN and TNT. Despite the higher headline value, the board has reportedly expressed concerns about the financing and regulatory risks of the Paramount deal.

The potential withdrawal of key backers, including Affinity Partners — a private equity firm led by Jared Kushner — has further complicated Paramount’s campaign. Sources suggest the board is weighing deal certainty, execution risk, and regulatory considerations as part of its recommendation.

The ongoing bidding war between Paramount and Netflix underscores the intense competition in the media sector, where legacy studios are seeking scale to compete in a streaming-dominated market. A Netflix-led acquisition would combine WBD’s content, including HBO and Warner Bros., with Netflix’s global streaming platform, significantly reshaping the industry landscape.

WBD has not yet publicly announced its decision, and Paramount may still attempt to revise or extend its offer. The board’s recommendation is expected to be disclosed in the coming days.

Advertising Awards Asia Pacific 2026
With tighter regulations reshaping APAC’s social-led financial sector, managing agent activity and misinformation have never been more critical. Discover how banks and insurers are strengthening oversight and protecting their brands in this new industry study by Meltwater — download the free guide here.
Content Marketing Awards Asia Pacific 2026
With public conversations reshaping Australian insurance reputation, managing online sentiment and the trust gap has never been more critical. Discover how providers are addressing friction and protecting their brands in this new industry report by Meltwater — download the free guide here.
Related Tags Warner Bros. Discovery Paramount Acquisition Netflix Media & Entertainment
Share this article

Related Articles

View All
PARAMOUNT X WBD
Marketing Featured Global
Paramount escalates takeover battle with tender offer for Warner Bros. Discovery
December 10, 2025
By Sharona Nicole Semilla
Netflix seals agreement to acquire Warner Bros. for $82
Platforms Featured Global
Netflix seals agreement to acquire Warner Bros. for $82.7b
December 6, 2025
By Sharona Nicole Semilla
wbd hbo max rebrand 2025
Marketing Global
‘HBO Max’ brand returns as Warner Bros. Discovery revamps streaming strategy 
May 16, 2025
By Aliza Carmona
Hearts & Science wins Warner Bros. Discovery media business in APAC
Marketing APAC
Hearts & Science wins Warner Bros. Discovery media business in APAC
February 20, 2025
By Teddy Cambosa
Warner Bros. Discovery appoints Special as creative agency to launch streaming service Max in AU
Marketing ANZ
Warner Bros. Discovery appoints Special as creative agency to launch streaming service Max in AU
February 6, 2025
By Teddy Cambosa
Warner Bros. Discovery appoints EssenceMediacom for launch of Max in AU
Marketing ANZ
Warner Bros. Discovery appoints EssenceMediacom for launch of Max in AU
January 13, 2025
By Teddy Cambosa
No posts found

Featured Articles

View All
MARKETECH APAC bares plans for 2026 conference lineup following success of 2025 events across APAC
Marketing Featured APAC
MARKETECH APAC bares plans for 2026 conference lineup following success of 2025 events across APAC
December 16, 2025
By Teddy Cambosa
Implementing organic two-way interactions: How industry leaders in APAC aim to bolster messaging-led engagement
Marketing Featured APAC
Implementing organic two-way interactions: How industry leaders in APAC aim to bolster messaging-led engagement
December 10, 2025
By Teddy Cambosa
NEXT APAC FI 1
Marketing Featured APAC
THE SHOUT GROUP/FCB SHOUT and Grab Indonesia clinch Grand Prix at NEXT Awards Asia-Pacific 2025
December 1, 2025
By Aliza Carmona
MARKETECH APAC’s first ‘NEXT Awards Philippines 2025’ unveils winning marketing campaigns and leaders across PH
Marketing Featured Southeast Asia
MARKETECH APAC’s first ‘NEXT Awards Philippines 2025’ unveils winning marketing campaigns and leaders across PH
November 28, 2025
By Teddy Cambosa
Inaugural ‘Advertising Awards Asia 2026’ unveils first jury roster representing adland across APAC
Marketing Featured APAC
Inaugural ‘Advertising Awards Asia 2026’ unveils first jury roster representing adland across APAC
November 21, 2025
By Teddy Cambosa
Inaugural ‘NEXT Awards Malaysia 2025’ recognised top marketing innovators and campaigns across Malaysia
Marketing Featured Southeast Asia
Inaugural ‘NEXT Awards Malaysia 2025’ recognised top marketing innovators and campaigns across Malaysia
November 10, 2025
By Teddy Cambosa
No posts found

Most Recent Articles

[Media] Aleph x FIFA World Cup 2026 PH
Aleph launches fan-first digital ecosystem for FIFA World Cup 2026 in the Philippines
June 10, 2026
Sharona Nicole Semilla
No posts found
Red Bull MY launches new platform to support SEA athletes’ future sporting talent
June 10, 2026
Julian Bartolome
DDB Group Philippines rebrands as GGC Group Asia following global DDB retirement
June 10, 2026
Sharona Nicole Semilla
More than half of Hong Kong viewers are streaming more than last year: report
June 10, 2026
Aliza Carmona
Amazon Ads simplifies DSP campaign creation with Australian launch of Ads Agent
June 10, 2026
Sharona Nicole Semilla
Jollibee Foods Corp clarifies report on potential shift of international listing venue to HK
June 10, 2026
Aliza Carmona
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards
  • NEXT Awards Series

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin