Australia – Warner Bros. Discovery (WBD) have appointed Special as their creative agency of record to lead the launch of Max in Australia, working across brand strategy, advertising, earned media and content, following a competitive pitch.
This agency appointment recently follows WBD’s appointment of EssenceMediacom as its media agency for the streaming service’s launch in Australia this year.
Sasha Mackie, senior director of marketing and publicity for ANZ at Warner Bros. Discovery said, “Launching a brand like Max is a once-in-a-lifetime, so we needed an agency as bold as the opportunity. Enter Special: from day one, they nailed it with a pitch concept that’s punchy, innovative and unapologetically Max. We can’t wait for Australia to see what’s coming – it’s going to be special in every sense of the word.”
Meanwhile, Lindsey Evans, partner and CEO at Special Australia, commented, “From the outset the Warner Bros. Discovery team inspired us with their smarts, passion and ambitious drive to set a new standard. This, coupled with their premium product offering, creates a unique opportunity to engage in the conversations and moments that matter to people, leaving lasting cultural impact and extraordinary value creation.”
