Vietnam – Vietourist, a Vietnam-based tourism company, has partnered with software-as-a-service (SaaS) provider Appier to transform its lead generation and customer engagement strategies through advanced AI-driven solutions.
In collaboration with Appier, Vietourist harnessed the AI-powered personalisation capabilities of AIQUA to automate and optimise its marketing efforts. This strategic deployment led to an impressive 171% increase in lead generation and a notable enhancement in customer engagement. Additionally, Vietourist achieved an 85% open rate for its personalised EDM campaigns, successfully engaging users at critical touch points throughout their travel journey.
Vietourist’s success stems from its use of personalised, automated campaigns on its web and mobile platforms. With Appier’s AIQUA, Vietourist provided tailored messages and product recommendations at key moments in the user journey, resulting in a 300% increase in web subscribers and improved customer retention.
Additionally, with the help of Appier’s BotBonnie conversational marketing platform, Vietourist automated personalised customer interactions via web chat and Facebook Messenger, successfully generating over 1,000 leads in just three months. These AI-powered automated responses significantly reduced the time spent on manual customer engagement while providing a highly personalised user experience.
Vietourist’s partnership with Appier showcases the impact of AI-driven marketing solutions in modern tourism. By utilising Appier’s advanced tools, Vietourist has effectively scaled its operations and gained new market share.
Nguyen Van Tam, marketing director of Vietourist, commented, “The success we’ve achieved through our collaboration with Appier has been transformative. Appier’s AI-driven solutions have enabled us to connect with our customers in a personal and relevant way, driving significant growth in leads and customer engagement. We’re excited about the future and look forward to continuing our partnership as we enhance our customer experiences even further.”
Looking forward, Vietourist plans to further expand its use of Appier’s AI solutions to sustain its competitive advantage and enhance the travel experiences it offers to customers.
