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Uniquecorn Strategies launches new Web3 marketing arm, elevates Irene Manansala as new associate director

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Manila, Philippines – Uniquecorn Strategies, a PR agency based in the Philippines, has launched a new PR and marketing arm called ‘Blockceler8’, as part of a larger effort to expand its offering focused on blockchain, crypto, NFT, Web3, GameFi, and Metaverse projects.

The new marketing arm began operations with a focus on communications and marketing for cryptocurrency businesses. It employs engaging long-term marketing practices to bring cryptocurrency and blockchain technology to the forefront.

Additionally, Blockceler8 offers services that revolve around educating the audience, including full-stack public relations services, thought-leader marketing, commentary, content marketing, and branding. The agency also provides social media and forums management.

Uniquecorn Strategies said that its genuine interest in disruptive technology motivates its team of marketing experts to employ engaging strategies that will allow companies to reach more customers, partners, investors, and other stakeholders. The power of storytelling is central to the growth of its clients, and it wanted to bring this to its existing web3 clients, such as Tetrix Network, Moneybees, and The Mega Maxi, which will be transferred under the management of Blockceler8.

Dean Bernales, CEO and managing director of Uniquecorn Strategies, said, “The blockchain space is fueled by innovation, so as much as we like to be tech-savvy, we still want to keep its human element. Blockcele8 uses the power of information and persuasive communication to relate crypto to the masses.”

Moreover, Uniquecorn Strategies has promoted co-founder Irene Manansala as its new associate director, a step up from her position as public relations manager. In this new role, Manansala will be leading all Uniquecorn Strategies’ communications, including building the company’s reputation, managing client relationships and long-term partnerships, and developing sustainable communication strategies.

Manansala brings nearly seven years of experience working in advertising and PR to the company. She has worked with companies across various sectors, managing their projects, events, campaigns, and relationships with clientele including Johnson & Johnson (Johnson’s Baby line, Modess, Trade & Marketing, Shopper Marketing, and Retail), Janssen Pharmaceuticals, Sanofi-Aventis Philippines, Cignal TV, TV 5 Network, and Reckitt Benckiser Philippines, as well as Mead Johnson, and Petron Corporation, amongst many others.

On her appointment, Bernales commented, “Irene’s extensive communication experience with a very open and collaborative approach to team building and management is something that is necessary and of great importance, as we execute on the next chapter of our company’s future.”

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