Tug to manage digital marketing of Bluebeam

Sydney, Australia – Digital marketing agency Tug Sydney has been appointed by Bluebeam, a global developer of software solutions and services for the architecture and construction sectors, to drive digital marketing across the Asia Pacific. 

Following a competitive pitch, Tug will manage all paid media for Bluebeam including search, display and video, across key markets including Australia, New Zealand and India. Since 2019 Tug has worked with Bluebeam for paid media and SEO in the UK, Germany, Austria and Switzerland from the agency’s offices in Europe. 

Headquartered in Pasadena, California, Bluebeam is a leading developer of solutions and services for architects, engineers and construction professionals worldwide. Launched in 2002, Bluebeam works with some of the world’s largest design and engineering firms, with customers in 130 countries and more than two million users. 

Megan Johnstone, regional marketing manager for APAC at Bluebeam, said, “Tug demonstrated a clear understanding of our business and how best to use paid media and drive return on investment. Having worked with Tug in Europe, we were familiar with their expertise and as our offering expands in key APAC markets they are ideally positioned to help deliver on our ambitious targets.”

Charlie Bacon, GM of Tug Sydney, commented, “We’re delighted to expand Tug’s relationship with Bluebeam into our region. They’re an exciting business with clear objectives to continue growing and we look forward to partnering with them to realise that.” 

Bluebeam is the latest win for Tug and follows SEA LIFE Sydney’s appointment to manage search engine optimisation earlier this year.