Kuala Lumpur, Malaysia – Tourism Malaysia and health store chain Guardian have announced a local partnership to promote tourism in the country, as well as create awareness about local travel destinations.
Titled ‘Cuti-Cuti Malaysia Bersama Guardian’, the campaign will also offer up to RM200,000 worth of prizes to be won in a contest held in conjunction with this campaign. Moreover, Guardian will be collaborating with several social media influencers who will also be involved in the production of content to promote this domestic tourism campaign.
Dato’ Dr. Ammar Abd Ghapa, director and general of Tourism Malaysia, said, “This timely promotion campaign with Guardian seeks to highlight the unique cultural and natural beauty that Malaysia has to offer and in turn, help boost the local economy that comes with domestic travel. And since our local travelers need to keep healthy and well during their travels, what better way than to team up with Guardian Malaysia which has stores all over Malaysia at every tourist destination.”
He added, “We are very pleased to be working with Guardian who have all the health and beauty products for every kind of travel such as, for example, beach holidays, family holidays, highland holidays, and foodie holidays.”
Meanwhile, Anna Hull, commercial director for Malaysia & Brunei, and Southeast Asia own brand director of Guardian, commented, “We are extremely excited to be working closely with Tourism Malaysia to help promote domestic tourism in Malaysia. As an expatriate myself, who has stayed in Malaysia for several years, I can vouch that Malaysia has some of the best holiday destinations in the world. There is something for everyone in Malaysia.”
She added, “And we would like all Malaysians to know that wherever you go in Malaysia, Guardian has your back, in terms of all your health and beauty essentials you require for your holidays.”
Hull also stated that it was also very meaningful that this campaign should run in the month of September when Malaysia Day is celebrated.
“It is indeed a good time to celebrate Malaysia Day and show our patriotism, by visiting all the wonderful places of interest that Malaysia has to offer during the holidays. Seek out the wonderful food and cuisine and perhaps at the same time, help the local economy. The more people travel in the country, the more they will spend and help the locals,” she concluded.
