Australia – TotallyAwesome, the largest kids-safe digital advertising, and content platform in the Asia Pacific (APAC) region, has appointed James Sawyer, former managing partner of media agency Ikon Communications, as its new managing director for the platform’s Australia and New Zealand (ANZ) operations.
The digital platform is an advanced forum for kids, teens, co-viewing families, and brands to safely interact across thousands of apps, games, and websites, enabling a youth-safe ecosystem across APAC.
The appointment will see Sawyer leading TotallyAwesome ANZ’s media and content team, helping clients and media agencies connect with kids, teens, and their families through the platform. He brings with him 20 years of experience in Australian media.
Commenting on his appointment, Sawyer said that leading TotallyAwesome ANZ to its next phase is a career changer for him and that he’s looking forward to joining the business.
He added, “As the industry moves away from cookie-based targeting TotallyAwesome is poised for growth through its visionary kid-safe technology and privacy-compliant digital ecosystem. This ensures a safe environment for young audiences to engage with branded content.”
Meanwhile, Will Anstee, the CEO of TotallyAwesome APAC, commented, “James is the ideal executive for this key role. He is a highly respected media leader with finely tuned analytical, performance leadership, and partnership skills. The business in ANZ and across APAC has enormous growth potential and James will play a vital role in helping us realize this potential.”
The platform has also announced other new hires, namely Amanda Abel, the new pediatric psychologist, and Alice Almeida, the new regional head of data, as well as Jo-Ann Yeoh, the new head of account and project management.
