India – Global marketing and advertising company Zoomd Technologies and its subsidiary Zoomd, the marketing technology user-acquisition and engagement platform, has launched their sales operation in India, to promote its online advertising and user acquisition services in the new market.
Following this endeavor, the company has also appointed Parthiban Vairamudi as its business development manager for its India and SEA operations. Vairamudi has previously worked as the chief executive officer of the marketing and advertising company DigitalOOH. He brings with him over 18 years of experience in the digital and business development sectors. Vairamudi will now be responsible for Zoomd’s growth in the Indian and regional markets.
Zoomd seeks to position itself as a viable player in the country’s advertising industry. According to a report by Business Standard in February 2021, the Indian ad spend is expected to rise by 23% for the year after experiencing a 21.5% drop in 2020.
“The strong market recovery we have seen in this quarter made it a final decision for us. We intend to onboard new customers and publishers over the course of the year and become a meaningful player in the Indian ad space. We welcome Parthiban to lead our efforts in this region,” said Ofer Eiten, the CEO of Zoomd.