Tag: The Trade Desk
Arthur Sadoun, Chairman and Chief Executive Officer stated that every vendor is audited by PwC, and that they pass the audit to our clients. In this case, Ebiquity ran the audit and that they found that The Trade Desk did not pass it.
In a statement to MARKETECH APAC, a spokesperson for The Trade Desk has confirmed floating questions regarding Publicis’ leaked memo, but stressed that they have not failed it.
Hong Kong – More than half of Hong Kong’s Gen Z want to make a positive impact on society, challenging the perception of the cohort as “lying flat”, according to a new insights report by Publicis Groupe Hong Kong in partnership with GWI and The Trade Desk. Titled ‘Gen Z Pulse’, the report explores the...
Singapore — The Trade Desk has expanded its advertising technology platform to enable brands and agencies to purchase onsite retail media inventory programmatically for the first time. The new capability comes through an integration with Koddi’s commerce media platform, with Gopuff announced as...
The platform will also implement cutting-edge identity and access technologies, including Unified ID 2.0 (UID2) and OpenPath, helping advertisers achieve more efficient and precise advertising outcomes.
In the company’s latest report for its fiscal year 2024, it reported $2.4b in revenue for 2024, reflecting 26% year-over-year growth, and a record $12b in ad spend on its platform. Despite strong overall performance, the company acknowledged falling short of its own expectations in Q4.
With this acquisition, Sincera’s tools will integrate into The Trade Desk’s platform, giving advertisers clearer insights into their purchases.
It will also allow Spotify to compete against bigger platforms like Meta and Google for ad dollars.
Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, has announced a strategic data partnership with The Trade Desk.
In celebration of AI Appreciation Day, we spoke with marketing and AI experts on what this day signifies and the shifts marketers need to be across over the coming year.
