Hong Kong – The South China Morning Post (SCMP) announced the hiring of two senior executives for its advertising division. This decision is based on significant, double-digit year-over-year growth in advertising income, allowing companies to engage with the publication’s 35 million global audience.
Lee Williamson will be based in Hong Kong as the Post’s executive director of Specialist Publications (SP). In this role, he will direct the Post’s Lifestyle Content Division and oversee the expansion of publications such as Style, 100 Top Tables, and XXIV.
He has experience in media executive and content strategist, Lee Williamson recently joined the Post after leaving Tatler Asia. Williamson offers his expertise from his position as founding editor and regional head of Tatler Gen.T, a community-focused content platform for young leaders in Asia.
Celine Asril has been appointed as the strategy director of Morning Studio (MS) at the SCMP, which is another significant appointment. In order to showcase MS’ creative marketing solutions, she works with the business team and leads the ideation hub.
Asril has returned to the Post after working at FINN Partners in Singapore. She formerly worked as a content strategist at Morning Studio and TBWA. Asril will keep her headquarters in Singapore.
Speaking about his appointment, Williamson said, “I am thrilled to be joining the SCMP to lead its Lifestyle Content Division. My first priority is to build community and deeper engagement with the Post’s global audience around our lifestyle content. I see a lot of opportunities to elevate our portfolio of offerings and curate content informed by our audience’s preferences and needs.”
Meanwhile, Kevin Huang, chief operating officer at the SCMP, said, “With Lee’s strong track record in journalism and community building and Celine’s deep expertise in content development and execution, I am confident they will bring fresh, innovative approaches to meet our affluent audience’s evolving needs and maximise ROI for our partners and brands.”
Speaking on her return, Asril expressed, “I cannot be more excited to return to the SCMP. I hope to leverage my broad experience working with multi-sector brands to help raise the bar for Morning Studio through data-driven, multi-platform strategies, building on the Post’s 120 years of brand equity.”
